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Topics

Understanding ETL: The Ultimate Guide 101

7 Essential Google Sheets Features for Marketers in 2025

How to Use CONCATENATE and QUERY for Advanced Data Insights in Google Sheets

Combining the Power of QUERY and UNIQUE Functions in Google Sheets

Explaining First-party, Second-party, and Third-party Data: An In-depth Overview

Data Preparation: Stage #3 of the Data Analysis Process

How to Export Google Search Console Data to BigQuery

Data Collection: Stage #2 of the Data Analysis Process

Delivering Insights: Stage #4 of the Data Analysis Process

The Plan: Stage #1 of the Data Analysis Process

How to Convert Data Types Using CAST & SAFE_CAST in BigQuery

Automate Google Analytics 4 Reports Effortlessly in Google Sheets

Eliminate Major Digital Marketing Blind Spots in 2025

The Four Horsemen of Digital Marketing Analytics: Navigating Consent Mode, ITP, Ad Blockers, and Attribution Challenges

How to Link Your Google Ads and Analytics Accounts

Using FIND and SEARCH Functions in Google Sheets to Search Text

Navigating Through Weeks with WEEKDAY and WEEKNUM Functions in Google Sheets

Looker Studio Templates for Marketers: The Ultimate Guide

Ad Hoc Reporting and Why It Matters for Businesses

Top 5 Challenges Most Businesses Face in Data Analytics (And How to Overcome Them)

What is Data Analytics?

VLOOKUP with Multiple Criteria in Google Sheets Made Easy

How Dates and Times Work in Google Sheets: A Complete Guide

How to Use the CEILING, FLOOR, and ROUND Functions in Google Sheets

Mastering Text Patterns with REGEX Functions in Google Sheets

Comprehensive Guide to Ecommerce Reports for Enhanced Business Performance

A Detailed List Of Marketing Dashboard Templates and Examples

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

How to Use VLOOKUP With IF Statement in Sheets

Google Sheets Time Functions Explained: TIME, TIMEVALUE, HOUR, MINUTE, and SECOND

Using DAY, DAYS, and DAYS360 Functions to Work with Dates in Google Sheets

How to Work with BigQuery Mathematical Functions

Connect BigQuery to Google Sheets: 3 Ways to Move Your Data

GDPR-Compliant Analytics: Google Analytics Alternatives in the Google Tech Stack

Date Filtering with the QUERY Function in Google Sheets

Transferring Data into BigQuery: Methods and Tools

How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly

How to Use DATE, DATEVALUE, DATEDIF, EDATE, and EPOCHDATE Functions in Google Sheets

Practical Ways to Identify and Resolve Common Data Quality Issues

Top 10 Google Analytics Alternative: Best Tools for Replacing GA4 in 2024

Reporting Issues: Why You Can (or Cannot) Trust Your Reports

How to Set Up and Export GA4 User Properties to BigQuery

Getting Started with Google BigQuery Sandbox

RFM Analysis: Learn more about your customers and RFM Segmentation

Top 21 Digital Marketing Metrics and KPIs to Measure in 2024

How to Recognize and Fix the Google Analytics (not set) Value in GA4 Reports

Exploring the Limitations of Google Analytics 4 (GA4) API

Default Channel Grouping in Google Analytics 4 (GA4)

How to Install Google Tag Manager (GTM) in 2024

Step-by-Step Guide to Connecting Looker Studio with BigQuery

[GA4] BigQuery Export: How to Extract GA4 User Properties and Metrics

Step-by-Step Looker Studio Tutorial for Beginners

[GA4] BigQuery Export: How to UNNEST GA4 Event Parameters

Exploring the LOOKUP Function for Data Retrieval in Google Sheets

Using the HLOOKUP Function for Horizontal Lookups in Google Sheets

How to Use the COUNT and COUNTA Functions in Google Sheets: A Complete Guide

How to Use the IFS Function in Google Sheets for Advanced Conditional Logic

Top 10 Marketing Reporting Tools for Advertising

What Is a Website Conversion?

How to Leverage the IF Function in Google Sheets for Conditional Logic

Partitioned Tables in BigQuery: Everything You Need to Know

Multichannel Digital Marketing Strategy: How to Merge Ad Channels to Allocate Your Budget

Maximize Data Lookup Efficiency with Google Sheets MATCH Function

How to Use the IMPORTDATA Function in Google Sheets Effectively

Exploring New BigQuery Capabilities for 2024: What’s Available and What’s Next

How to Use Statistical MAX, MIN, and MEDIAN Functions in Google Sheets

How to Access & Query BigQuery Public Datasets

Who Is in Control of Your Data Processing in E-commerce?

Comprehensive Guide to AVERAGE Functions in Google Sheets

A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets

Automatically Generate Pivots & Charts in Google Sheets with OWOX BI

New in BigQuery UI: Table Explorer and Insights Tabs

Using Wildcard Tables in Google BigQuery

Google BigQuery Explained: Everything You Need to Know

Everything about VLOOKUP in Google Sheets

BigQuery String Functions: Syntax and Usage Examples

[GA4] BigQuery Export: How to Query GA4 Event Data

Understanding CTR: What Defines a Good Click-Through Rate?

Visualize Your Data: Creating and Customizing Bar Graphs in Google Sheets

Efficient Data Linking Across Multiple Google Sheets: A Complete Guide

From Data to Visualization: Crafting Google Sheets Charts Easily

How to Effectively Remove Duplicates from Your Google Sheets

[GA4] BigQuery Export: Events Table Schema and Managing Dates

How to Master COUNTIF, COUNTIFS, and More in Google Sheets

Track Instagram Analytics with GA4 to Understand Your Instagram Traffic

Complete Guide to Using INDEX and MATCH Functions in Google Sheets

Mastering Website Statistics Analysis: Path to Becoming a Data Science Expert

Understanding BigQuery Pricing: A Complete Cost Prediction Guide

Top Digital Analytics and Marketing Automation Solutions for 2024

The Ultimate Guide to Pivot Tables in Google Sheets

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

A Comprehensive Guide on How to Upload Facebook Ads to BigQuery

How OWOX BI Helped a Large E-Commerce Brand Boost ROAS by 23% and Save Over $5K Monthly

Choosing the Right SQL Date Type: DATE vs. DATETIME vs. TIMESTAMP

Essential Google Analytics GA4 Checklist and Best Practices

Modifying BigQuery Tables: Advanced Data Definition Language (DDL) Techniques

How to Upload Google Ads Data to BigQuery in 2024

6 Ways to Upload Your Marketing & Sales Data to Google BigQuery

How to Restore Data Accidentally Deleted from Google BigQuery

What is Direct Traffic in Google Analytics 4 and How to Reduce It

Uncover the Secrets of Data-Driven Marketing: Strategy and Tools for Success

Unraveling CPL in Google Ads: A Comprehensive Guide to Cost Per Lead

What is Cost Per Click in Advertising: CPC Formula and Calculation

Solving the GDPR Problem with a GTM Server-side Tagging

The Ultimate Guide to Using IMPORTRANGE in Google Sheets

The Top 5 Tools for BigQuery Data Visualization

A Comprehensive Guide to Using Window Functions in BigQuery

Creating and Deleting BigQuery Tables: Data Definition Language (DDL) Essentials

Introducing New Tables Feature in Google Sheets: A 2024 Update

A Complete Guide on Business Intelligence

Mastering BigQuery SQL: A Comprehensive Guide for Data Professionals

Database, Data Warehouse, or Data Lake: Which is Right for Your Data Needs?

Top 21 Data Analysis Tools for 2024

Master Currency Conversion Using GOOGLEFINANCE in Google Sheets

Master Marketing Campaign Tracking with Free UTM Builders in 2024

SQL Filter Operators Explained: WHERE vs. HAVING vs. QUALIFY

What is Google Client ID in GA4: Detailed Setup Guide for 2024

The Marketing Wars: The Rise of Post-Cookie Advertising in a New World

Understanding UTM Tags: The Ultimate Guide on How to Set Up and Track UTMs

Unlock Financial Insights with GOOGLEFINANCE in Google Sheets

OWOX BI and Google Analytics 4: Understanding the Key Differences

Google BigQuery: The Best Marketing Data Warehouse

Decoding Statistical Aggregate Functions in BigQuery

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

12 Best Tools for Data Preparation in 2024

How to Monitor Data Quality: A Detailed Guide

ChatGPT for SQL: How to Generate Queries Faster with AI

OWOX BI BigQuery Reports vs. Connected Sheets: Which is the Best Fit for Your Reporting Needs

Differences Between Facebook Ads and Google Analytics 4 Conversions (and How to Fix That)

Essential BigQuery Data Types You'll Ever Need: A Complete Guide

Using SEARCH Function in Google Sheets: From Basics to Advanced Techniques

Understanding the Difference Between JOIN and UNION in BigQuery SQL

How To Connect Google Sheets to BigQuery: 3 Ways

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

Navigating Conditional Expressions in BigQuery: From Basics to Advanced Techniques

Breaking Down Navigation Functions in BigQuery

How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights

Navigating BigQuery Timestamp Functions: An Insightful Guide

The Ultimate Guide to Using the FILTER Function in Google Sheets

How to Upload Data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

Numbering Functions in BigQuery: An In-depth Review

Marketing Without Cookies: How to Prepare Your Analytics for a World Without Them

Exploring BigQuery's Role in Marketing Analytics: A Comparison with Google Analytics 4 and Looker Studio

How to Track Facebook Ads in Google Analytics 4: An Overview

How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer

Choosing Between QUERY and VLOOKUP in Google Sheets: A Detailed Guide

7 Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

BigQuery Datetime Functions Mastery

A Comprehensive Guide to Set up Enhanced E-commerce Tracking in Google Analytics 4

How to Save Historical Universal Analytics Data When Migrating to GA4

How to Integrate Online and Offline Data for Omnichannel Retailing: Why and How to Connect Customer Touchpoints

A Closer Look at BigQuery Aggregate Functions

Understanding BigQuery Array Functions

The Ultimate Guide to Using QUERY and IMPORTRANGE in Google Sheets

Conversion Functions in BigQuery: Detailed Analysis and Examples

[GA4] BigQuery Export: How to Connect Step-by-Step

How You Can Connect BigQuery to Excel for Seamless Data Management

Exploring Google Sheets QUERY Function: Tips and Tricks for Efficient Data Management

BigQuery Date Functions Explained

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

BigQuery Data Manipulation Language (DML): The Essential Guide

Connecting CRM Data to Digital Analytics for Unmatched KPI Visibility

5 Reasons to Create Reports in Google BigQuery

Enhance Digital Marketing Reports with CRM Data Integration

A Step-by-Step Guide to Web Analytics Audit Using Google Analytics 4

Mastering ARRAYFORMULA in Google Sheets: A Complete Guide

[GA4] BigQuery Export: Expert SQL Templates for Reporting

Google BigQuery 101: Simple Queries to Practice in SQL

How to Avoid Data Sampling and Get Complete Data for Advanced Analytics

The Critical Role of Data Freshness in Business Decision-Making in 2024

What is Customer Lifetime Value (CLV)

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

How to Measure the Effectiveness of Online Advertising

How to Calculate Return on Investment for Marketing Campaigns in 2024

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance

Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign

12 Reasons to Select OWOX BI ML Funnel-based Attribution

Google Analytics 4 Key Metrics and Dimensions of Your Website

Server-Side Tracking: Monitor User Behavior without Pixels

13 Best Reporting Tools and Software for Decision-Making in 2024

How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks

Understanding Data Sampling in Google Analytics 4

Mastering Mobile App Analytics with Google Analytics 4 in 2024

GA4 Measurement Protocol: Turning Data Precision into Success

How to Use Marketing Mix Modeling to Increase ROI

What Is Raw Data and How to Use It

Google Analytics (GA4) Dashboards: Your Guide to Gain Data-driven Insights

What is Data Visualization: Definition, Principles, Examples, Tools

Import Microsoft Ads data into Google Analytics 4

The Beginner's Guide to Data Transformation

Mastering Data Import in Google Sheets with ImportXML, ImportHTML, and ImportFEED

Exploring Machine Learning in Digital Marketing with Examples

The Role of Business Dashboards: Real-life Examples for Practical Use

GDPR Compliance with Google Analytics 4 Consent Mode

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

All You Need to Know About the ROPO Effect and Maximizing Offline Conversions

Guide to UTM parameters for marketing campaigns in Google Analytics 4

How to Handle Duplicate Transactions in Google Analytics 4?

Comprehensive Guide to Channel Strategy in Marketing

Simplifying Data Integration with ETL Processes

In-Depth Comparison of 7 Leading Data Warehouses and Databases

Google BigQuery data structure: How to get started with cloud storage

Top 5 Differences Between VLOOKUP and XLOOKUP in Google Sheets

The Ultimate Guide to Google Analytics 4: Setup, Configuration, and Usage

The Ultimate Marketing Dashboard Setup for Success [With Examples]

Best Way to Create Social Media Dashboards For Data-Driven Marketing

How to Export Data from TikTok Ads to BigQuery

How to Track X Ads Traffic in Google Analytics | OWOX BI

Mastering LinkedIn Ads Dashboards & Reporting: A Complete Guide

How to Select Funnel Steps Correctly when Setting Up Attribution

Marketing Reports — The Ultimate Guide, Examples and Templates

Marketing Analytics: Empowering Businesses to Make Data-Driven Decisions

What is Marketing Attribution Model for Marketer: The Definitive Guide

Import Data From CRM into Google Analytics 4: Detailed Guide

Top Marketing Attribution Software and Tools: 6 Best Choices in 2024

Data-Driven Attribution Across Google Products

KPI Dashboards: Driving Growth with Data-Driven Decisions

What is Machine Learning Full-Funnel Attribution & How to Get Started

How to Leverage Data Analytics to Solve Marketing Problems

5 Essential Facebook Ads Report Templates

An Overview of Marketing Metrics

The Art of Marketing Analytics: A Deep Dive

What Is Data Reporting And How To Create Data Reports For Your Business

Accurate Data for More Revenue with All-in-one CMO Dashboard: MotionVFX Case Study

What is Cohort Analysis and How to Improve Customer Retention?

How to set up form tracking analytics with Google Tag Manager and Google Analytics 4

7 Biggest Data Transformation Challenges in 2023

The Modern Marketing Analyst: 7 Must-Have Skills for Success

What attribution means in marketing

Top 15 ETL tools for 2023 | OWOX BI

Custom Attribution Models: A Tailored Approach to Attribution

A Simple Guide to Website Traffic Analytics | OWOX BI

Top 3 Looker Alternatives and Competitors | OWOX BI

Top 6 Strategies to Maximize Your ROAS for Social Media Ads

Automated Reporting: Making Work Smarter

Measuring Marketing Performance: A Guide to Maximize Results

Understanding the Basics: How Omnichannel Performance Marketing Works

Marketing Mix: A Guide to Channel Marketing

How ArtPix 3D Revolutionized Data Analytics with OWOX BI

Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

What Is Wrong with Your KPIs and How to Fix Them

What is ROAS in Marketing?

The Ultimate Guide to Effective Management of Marketing Budget

An Introduction to Data Modeling: Fundamentals and Real-World Application

How Performance Marketing Works [+6 Simple Steps]

Achieving Success with SMART Marketing Goals

Saving Historical Google Analytics Universal Data with OWOX BI

What is a Funnel in Marketing

Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide

Everything you need to know about PPC reporting - OWOX BI

Interpreting LTV:CAC Ratio: What the Numbers Reveal

Data Visualization: Your Gateway to Enhanced Decision-Making Strategy

How OWOX BI Empowered ON Clinic to Accurately Connect Marketing Expenses with Revenue

Mastering Data Mapping Techniques

The Anatomy of UTM Parameters: Understanding the Components

Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc

Google Analytics 4 vs Universal Analytics

Looker and Looker Studio: Actionable Insights with OWOX BI

Why OWOX BI is the best solution for importing cost data to Google Analytics 4

How OWOX BI Server-Side Tracking Helped to Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

How to save 80% on advertising costs — case study of eBike manufacturer Delfast

UTM ID — What it is and why you need to add it to your ad tracking now

Setting up advanced analytics for a mining company – Hiveon success story

How to upgrade your reports for Google Analytics 4 without a headache

Setting up advanced analytics for a CS:GO trading site

Data Processing with OWOX BI: Normalize, Prepare, and Orchestrate

How to automate marketing reporting

Who is responsible for data quality? Responsibility matrix for analytics teams

Key benefits of Google Analytics 4, or why you should switch now

LTV: how to use available data to predict customer value

Google Analytics in Europe: How to ensure GDPR compliance

How to set up advanced analytics for an online movie streaming service

How to boost sales and improve ROI using data and machine learning

How to calculate the cost of delivery and ROMI considering purchased orders

Google Analytics 4: The future of analytics

How to get quick access to all product KPIs important to e-commerce

How to automate marketing reporting in the restaurant business

EVA.UA case study: How to execute a promotional sales plan with real-time data

How to use advanced analytics to reduce low-quality applications and increase conversions

How to build cross-platform analytics and automated reporting for a large marketplace

How to Choose and Test an Attribution Model

Miscommunication between analysts and marketing teams

An In-Depth Look at Google Analytics 4: New Capabilities, Benefits, and Disadvantages

How a CMO can build an effective marketing analytics system

Unlocking Facebook Ads Insights: The Importance of Raw Data Collection

12 Google Analytics key reports for marketers

What is Google Ads Data Hub: everything a marketer needs to know

How to monitor the quality of your data when you have dozens of websites: An FxPro case study

How to measure post-view conversions

How to automate ad campaign reports for a digital agency

How to drive sales in real time — Pigu Group case study

Measuring Video Ads' Impact: 1+1 Digital Case Study

What remarketing is and how to set it up in Google Ads and Google Analytics

How to exclude the fbclid parameter from Google Analytics reports?

How to align online and offline customer actions | OWOX BI and Fabelio case study

How to identify ROPO: online influence on offline purchases

ROPO analysis: How useful is it for omnichannel marketing analytics

How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

9 Steps to Know Everything: Building Marketing Analytics for Comfy

How to increase ROI 2.5 times while cutting ad costs in half

How to boost sales and customer loyalty by fixing errors on the checkout page

Case Study: Tackling Fraud in CPA Networks for a Major European Bank

How to improve internal analytics using the ML funnel-based attribution model

How to Set Up Dynamic Remarketing in Google AdWords via Google Tag Manager

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

How to use customer cohort analysis to measure ad performance

Darjeeling's Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company's Website before Buying Offline

Citrus Improves Sales by Analyzing the Competition

How to measure the ROPO effect for an omnichannel retailer

Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%

How to improve the advertising-to-sales ratio by 10%

How to achieve a 15% email conversion rate for a travel agency

Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

How to measure ad success and increase ROAS by consolidating data

How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%

How to optimize advertising campaigns with assisted conversions in Google BigQuery

How to increase email-driven revenue by 237% and optimize ad spend

OWOX BI Pipeline helps Contentmart improve customer experience & engagement

Rozetka receives 23% ROI and 18% increase in direct marketing revenue

SEMrush increases conversion rates by optimising the sales funnel

Rozetka increases average order value by 9% and direct marketing revenue by 18%

How to increase revenue through optimization of advertising costs for a booking service

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