Analyze the ROAS, CRR, and CPC of advertising campaigns on Criteo and other sources in one interface.
Analyze the ROAS, CRR, and CPC of advertising campaigns on Criteo and other sources in one interface.
Create data streams from Criteo to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.
To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.
By complementing data from Google Analytics with cost data from Criteo, you’ll learn which campaigns are profitable and which don’t pay off.
Get a visual report at any time on the relevance of data uploaded to Google Analytics from Criteo and other advertising services.
Create a data stream from Criteo to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. No need to regularly prepare CSV files or understand APIs and Apps Script.
Get relevant information
OWOX BI automatically updates data in Google Analytics if it changes in Criteo within 21 days.
Measure past campaigns
OWOX BI can upload data for the last 6 months from Criteo to Google Analytics.
Cost data in your base currency
If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.
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