OWOX Data Marts vs. Supermetrics vs. Airbyte: Which is Right for Analysts?
How to Use Query History Log in BigQuery?
Practical Examples of BigQuery Time Travel in Action
Creating and Managing JSON Objects and Arrays in BigQuery
A Practical Guide to JSON Data Manipulation Functions in BigQuery
Why We Built a Free Open-Source Connectors Library for Analysts
BigQuery to CSV: Export Query Results and Load CSVs Easily
Bad Data Visualization: Examples to Learn From
How to Align Marketing, Sales, and Analytics Teams Around The Same Metrics
Mastering ImportHTML in Google Sheets to Import Web Tables and Lists
Using ImportFEED in Google Sheets to Automate RSS Feed Imports Like a Pro
Data Collection: Stage #2 of the Data Analysis Process
Top 5 Data Challenges Most Businesses Face in Analytics (And How to Overcome Them)
How to Build a Trusted Metrics Layer for Marketing Teams
Why Self-Service Reporting Fails (And How to Fix It)
The 5 Signs Your Marketing Reports Are Lying to You
How Digital Analysts Can Take Back Control over Marketing Reporting
The Anatomy of a Perfect Marketing Analytics Stack (2025 Edition)
How to Use ImportXML in Google Sheets for Web Data Extraction
Free Open Exchange Rates to Google Sheets Connector by OWOX: Own Your Currency Data, Automate Your Insights
Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data
What Is Augmented Analytics? A Complete Guide with Benefits and Best Practices
The Ultimate Guide to Effective Management of Marketing Budget
Understanding Miscommunication Between Analysts and Marketers
Google Analytics GDPR Compliance: How to Ensure It in Europe
Essential Benefits of Google Analytics 4 (GA4) You Need to Know
Google Analytics 4: The future of analytics
Looker and Looker Studio: Actionable Insights with OWOX BI
How to Export Data from TikTok Ads to BigQuery
Free LinkedIn Pages to Google Sheets Connector by OWOX: Track Company Page Data with Zero Hassle
Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights
Master Case Conversion in Google Sheets with UPPER, LOWER, and PROPER Functions
How to Effectively Use Find and Replace in Google Sheets
Which Plans Keep Customers Longest? Customer Retention Reporting for SaaS
Mapping the Churn Journey: Warning Signs in Product Data
Free Criteo Ads to BigQuery Connector by OWOX: Automate Your Reporting Pipeline End-to-End
Free Criteo Ads to Google Sheets Connector by OWOX: See the Full Picture of Your Performance Data
How to Use INDEX MATCH in Google Sheets: A Complete Guide
Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns
Free Reddit Ads to Google Sheets Connector by OWOX: Take Control of Your Campaign Data
You Don’t Need 17 Analytics Tools – You Need a Reporting Strategy
How to Use Statistical MAX, MIN, and MEDIAN Functions in Google Sheets
How to Master COUNTIF and COUNTIFS in Google Sheets
A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets
Free LinkedIn Ads to BigQuery Connector by OWOX: Own Your B2B Ad Data with Confidence
Free LinkedIn Ads to Google Sheets Connector by OWOX: Own Your Campaign Data, Your Way
Free X Ads (Twitter Ads) to BigQuery Connector by OWOX: Automate Your Campaign Reporting Workflow
Free X Ads (Twitter Ads) to Google Sheets Connector by OWOX: Simplify Tracking Ad Performance
Maximize Data Lookup Efficiency with Google Sheets MATCH Function
How to Use Google Sheets IF for Conditional Logic
Data Masking Use Cases: Real-World Examples Across Industries
Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4
RFM Analysis: Learn more about your customers and RFM Segmentation
How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports
UTM ID — What it is and why you need to add it to your ad tracking now
How to Track Facebook Ads in Google Analytics 4: An Overview
Data Quality Check: Monitoring Accuracy and Reliability
How to Import Non-Google Advertising Costs to GA4 for Better ROAS
How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business
Getting Started with Data Transformation: A Clear Guide
Google Ads Enhanced Conversions: What They Are and How to Set Them Up
How to Upgrade Your Reports for Google Analytics 4 without a Headache
How You Can Connect BigQuery to Excel for Seamless Data Management
How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions
How to Recognize and Fix the (Not Set) Value in Google Analytics Reports
What is Google Client ID in GA4: Detailed Setup Guide for 2024
Solving the GDPR Problem with a GTM Server-side Tagging
How to Restore Data Accidentally Deleted from Google BigQuery
Google BigQuery data structure: How to get started with cloud storage
Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4
Top 3 Looker Studio Alternatives and Competitors
How to Install Google Tag Manager (GTM) in 2025
Master BigQuery Reporting: Essential SQL Templates for GA4
BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage
Import Microsoft Ads (Bing Ads) Data into Google Analytics 4
How to Save Historical Universal Analytics Data When Migrating to GA4
How to Maximize Your Customer Lifetime Value (LTV) in 2025
How to Select Funnel Steps Correctly When Setting Up Attribution
A Simple Guide to Website Analytics for Traffic Insights
A Complete Guide on Business Intelligence
What Remarketing Is and How to Set It Up in Google Ads and Google Analytics
A Comprehensive Guide On Measuring Your Online Advertising Effectiveness
Automate Google Analytics 4 Reports Effortlessly in Google Sheets
Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4
How to Upload Google Ads BigQuery Raw Data in 2025
How to Upload Data from Instagram to Google BigQuery
Google BigQuery 101: Simple Queries to Practice in SQL
How To Connect Google Sheets to BigQuery: 3 Ways
A Comprehensive Guide on How to Upload Facebook Ads to BigQuery
BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation
How OWOX Reports Helped Reformation Make Data-Backed Decisions
How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly
How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights
Saving Historical Google Analytics Universal Data for Year-over-Year Reporting
Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
How ArtPix 3D Revolutionized Data Analytics with OWOX BI
Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline
Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story
How to save 80% on advertising costs — case study of eBike manufacturer Delfast
How to measure the ROPO effect for an omnichannel retailer
How to improve internal analytics using the ML funnel-based attribution model
How to boost sales and customer loyalty by fixing errors on the checkout page
ROPO analysis: How useful is it for omnichannel marketing analytics
How to identify ROPO: online influence on offline purchases
How to optimize advertising campaigns with assisted conversions in Google BigQuery
How to increase ROI 2.5 times while cutting ad costs in half
How to measure ad success and increase ROAS by consolidating data
How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%
How to improve the advertising-to-sales ratio by 10%
How to increase revenue through optimization of advertising costs for a booking service
How to achieve a 15% email conversion rate for a travel agency
How to use customer cohort analysis to measure ad performance
How to Automate Ad Campaign Reports for a Digital Agency
How to increase email-driven revenue by 237% and optimize ad spend
Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue
Rozetka increases average order value by 9% and direct marketing revenue by 18%
How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer
LTV: How to Use Available Data to Predict Customer Value
How to use advanced analytics to reduce low-quality applications and increase conversions
How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace
How to Calculate the Cost of Delivery and ROMI considering Purchased Orders
How to automate marketing reporting in the restaurant business
How to Get Quick Access to All Product KPIs Important to E-commerce
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
How to Set Up Advanced Analytics for an Online Movie Streaming Service
Citrus Improves Sales by Analyzing the Competition
9 Steps to Know Everything: Building Marketing Analytics for Comfy
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%
How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study
Case Study: Tackling Fraud in CPA Networks for a Major European Bank
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Fabelio Case Study: How to Align Online and Offline Customer Actions
Setting Up Advanced Analytics For A CS:GO Trading Site
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
Season 2: Episode #30 | Top 5 Reasons Data Analysts Hate SaaS Tools (And What They Really Want)
Season 2: Episode #29 | From Firefighting to Strategic Analysis: Elevating the Analyst Role
Season 2: Episode #28 | Training Business Users: Setting Boundaries for Data Exploration
Season 2: Episode #27 | Self-Service Reporting: Empowering Users Without Losing Sleep
Season 2: Episode #26 | The Hidden Costs of Copy-Paste Reporting
Season 2: Episode #25 | Building a Reusable SQL Library: Best Practices & Pitfalls
Season 2: Episode #24 | The Analyst's Dilemma: Balancing Control and Collaboration
Season 2: Episode #23 | Version Control in Analytics and Why It Matters
Season 2: Episode #22 | Smarter Insights with Less Effort Using Augmented Analytics
Season 2: Episode #21 | Facepalm Moments in Analytics and What They Teach Us
Season 2: Episode #20 | Building Trust Through Data Lineage
Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues
Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox
Season 2: Episode #17 | Mastering Data Preparation Challenges with OWOX BI
Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company
Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy
Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue
Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management
Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape
Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics
Season 2: Episode #10 | Empowering Teams with Data Activation Strategies
Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation
Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained
Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success
Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics
Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them
Season 2: Episode #4 | Top Skills for Data Analysts in 2025
Season 2: Episode #3 | The Impact of Data Culture on Business Growth
Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025
Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts
Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive
Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI
Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024
Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses
Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics
Season 1: Episode #1 | Post-Cookie World: Insights for Marketers
Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business
Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4
Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics
Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making
5 Data Mistakes Even Smart Marketers Make All the Time
Exploring QUERY Function in Google Sheets: The Full Guide
Delivering Insights: Stage #4 of the Data Analysis Process
Mastering the UNIQUE Function in Google Sheets
Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION
Data Preparation: Stage #3 of the Data Analysis Process
The Plan: Stage #1 of the Data Analysis Process
What is Data Analytics?
Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)
Mastering ARRAYFORMULA in Google Sheets
Everything About VLOOKUP in Google Sheets
How to Split Cells in Google Sheets
How to Use SUBQUERIES in SQL with Examples
How to Connect BigQuery to Google Sheets
What is a Query?
Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners
Corporate Reporting in Spreadsheets
Why, When & Which Data Warehouse Is Perfect for Your Business Needs
Linking Database Tables | Primary & Foreign Keys
How to Build a GA4 User Acquisition Standard Report in BigQuery
How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch
How to Query GA4 Event Data in BigQuery
GA4 Events Data Schema in BigQuery
OWOX BI BigQuery Reports Extension for Google Sheets
The Critical Role of Data Freshness in 2024
What is Customer Lifetime Value?
What is data-driven marketing in 2024?
What Are Metrics & Dimensions?
8 Data Analytics Terms Everyone Should Know
Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners
Top 7 Use Cases of Server-Side Tracking
Marketing Mix Modeling
What Are KPIs? 7 TIPS For Defining YOURS
Beyond Pixels: Server-Side Tracking in 2024
Client-side Tracking vs Server-side Tracking. 8 main differences
What is Business Intelligence in 2024?
8 Reasons to Export GA4 Data to BigQuery
Time Travel in Data Lakehouse
Schema-on-Read
GA4 Export Data in BigQuery
Data Modeling Mistakes
Data Lakehouse
BigQuery Connector
Application-Aware Modeling
Self Service Analytics
Self Service BI Tools
Qualitative Research
Sampling Techniques
Looker
SQL Injection
Role-Based Access Control (RBAC)
Data Security Cost Considerations
Data Security Governance
Data Security Standards
Data Analyst
Data Privacy Governance
Data Privacy for Snowflake
Data Privacy for BigQuery
Data Privacy for dbt
Data Anomaly Detection
Data Analysis Tools
Business Intelligence Dashboards
AI-Powered Data Modeling
Warehousing Solutions
Data Masking
Data Graph
Data Exploration
Data Driven Decision Making
Data Anonymization
Stored Procedure
Visual Representation (in Data Modeling)
View Management
Version Control for Databases
T-SQL (Transact-SQL)
System Stored Procedure
Standard Views
Stakeholder Validation (in Modeling)
SQL Mesh
SQL Logic
SQL Generation
SQL Function
Snowflake Schema
Semi-Structured Data Model
Schema Visualization
Schema Reporting
Schema Comparison
Reverse ETL
Own Your Data - How Data Analysts Can Collect Any Data For Free
Maximizing ROI with Data Quality: A Marketer's Guide
How To Use Analytics To Boost Your Marketing Effectiveness
The Essential Guide to Data Analytics
Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking
Mastering Marketing KPIs: How to Evaluate Your Marketing Performance
Learn Expert Tips on Sessionizing in GA4
Clearing the Fog: Eliminating Blind Spots in Digital Marketing
Cracking the Attribution Code: Use The Power of Data to Supercharge ROI
How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE
Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World
Webinar on Advanced Techniques in Data Blending
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