Useful materials for great data analysis

How-to guides, checklists, reports' templates and researches for digital marketers and analysts

Collection of Queries for [GA4] Data in BigQuery

Collection of Queries for [GA4] Data in BigQuery

How to Set up [GA4] to BigQuery Export | Step-By-Step Guide

How to Set up [GA4] to BigQuery Export | Step-By-Step Guide

Attribution Modeling Toolkit for Sheets

Attribution Modeling Toolkit for Sheets

Modern Data Management Guide

Modern Data Management Guide

BigQuery Budget Forecast Toolkit

BigQuery Budget Forecast Toolkit

Server-Side Tracking: Monitoring User Behavior Without Pixels

Server-Side Tracking: Monitoring User Behavior Without Pixels

Ad Cost Calculator

Ad Cost Calculator

Navigating Data-Driven Marketing: From Insights to Impact

Navigating Data-Driven Marketing: From Insights to Impact

The Beginner&#039s Guide to Data Transformation on the ETL process

The Beginner's Guide to Data Transformation on the ETL process

Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

8 Effective Ways to Increase Customer Lifetime Value

8 Effective Ways to Increase Customer Lifetime Value

Top 9 Tips to Reduce Customer Acquisition Cost (CAC)

Top 9 Tips to Reduce Customer Acquisition Cost (CAC)

20 Steps to Successful Marketing Analytics

20 Steps to Successful Marketing Analytics

Why and how to automate advertising cost import to Google Analytics 4

Why and how to automate advertising cost import to Google Analytics 4

Google Sheets AI Prompt Generator for Best Results with ChatGPT

Google Sheets AI Prompt Generator for Best Results with ChatGPT

How to control and optimize costs for Google BigQuery

How to control and optimize costs for Google BigQuery

10 Google Analytics 4 reports for monitoring of basic metrics

10 Google Analytics 4 reports for monitoring of basic metrics

Google Analytics 4 Compatible UTM-builder

Google Analytics 4 Compatible UTM-builder

The Ultimate Guide to Marketing Attribution Modeling

The Ultimate Guide to Marketing Attribution Modeling

Take control of your marketing expenses with 7 FREE budget templates

Take control of your marketing expenses with 7 FREE budget templates

Implementing Google Analytics 4 with OWOX

Implementing Google Analytics 4 with OWOX

Checklist: Google Analytics 4 Audit

Checklist: Google Analytics 4 Audit

SQL templates for Google Analytics 360 and Google Analytics 4 schemas

SQL templates for Google Analytics 360 and Google Analytics 4 schemas

How to set up analytics for a post-cookie world

How to set up analytics for a post-cookie world

Google Tech Stack and GDPR Compliance Checklist

Google Tech Stack and GDPR Compliance Checklist

How to protect sensitive user data and comply with the GDPR in EU

How to protect sensitive user data and comply with the GDPR in EU

Ultimate Data Quality Checklist

Ultimate Data Quality Checklist

Top 30 handpicked Google Looker Studio dashboards for marketers

Top 30 handpicked Google Looker Studio dashboards for marketers

5 simple ways to calculate customer LTV

5 simple ways to calculate customer LTV

Most common mistakes when creating UTM tags

Most common mistakes when creating UTM tags

A comprehensive list of analytics resources

A comprehensive list of analytics resources

All the Facebook Photo Sizes You’ll Ever Need

All the Facebook Photo Sizes You’ll Ever Need

RFM analysis template

RFM analysis template

Responsibility matrix for analytics teams

Responsibility matrix for analytics teams

Omnichannel Retailer Data Model

Omnichannel Retailer Data Model

Data Flow Diagram for Omnichannel Retail

Data Flow Diagram for Omnichannel Retail

How to create UTM tags and track your ads campaigns

How to create UTM tags and track your ads campaigns

18 marketing metrics and KPIs you should know

18 marketing metrics and KPIs you should know