Learn how your online marketing affects sales in physical stores. Find out which campaigns and categories of goods bring more purchases offline and which bring more online. This information will help you manage your marketing and budget more effectively, increasing your overall sales and profit.
Many people look for goods on the internet and buy them in a physical store. Because of this, online advertising is often underestimated.
This dashboard will show how your users, transactions, and revenue is distributed into online, offline, and ROPO categories. Knowing the share of ROPO sales, you can calculate the ROAS of advertising channels considering offline purchases and see their real effectiveness.
On this dashboard, you will see which sources, channels, and campaigns motivate users to make offline purchases and which motivate them to order on the site.
Knowing this, you can manage campaigns based on your goals. For example, you can increase total sales and profits on the website.
If an item isn’t selling well online, don’t rush to remove it from the website or turn off your advertising campaign. It may turn out that its offline sales are much higher.
By identifying which items on your website sell well based on the ROPO principle, you can focus your efforts on their promotion and thereby increase your profits.
With OWOX BI, create a cross-channel digital marketing dashboard by integrating over 150 data sources for holistic insights.
Paid ads, on-site analytics, SEO, social media, email marketing - create a single report for all channels instead of one report for each.
Start with a template, personalize your sources, set up on-site tracking, and receive your report in under 30 minutes. Automate the entire process.
Infuse your reports with your brand identity. Customize reports with your logo, colors, and branding to create a professional, cohesive look.
Unlike other platforms, OWOX BI captures real-time user behavior data, & overcomes cookie limitations. Find out what truly drives your conversions with accurate insights.
Identify your most profitable channels, allocate your advertising budget, and fine-tune your campaigns to maximize ROI. Stay ahead of the competition with data-backed optimizations.
Unify your scattered reports and ensure reliable data alignment. Experience accurate and consistent insights for well-informed decision-making.
Foster cross-team collaboration with shared insights and reports. Empower your colleagues to make informed decisions and drive growth together.
