Articles

Understanding BigQuery Pricing: A Complete Cost Prediction Guide

How Dates and Times Work in Google Sheets: A Complete Guide

Date Filtering with the QUERY Function in Google Sheets

Using FIND and SEARCH Functions in Google Sheets to Search Text

Using the HLOOKUP Function for Horizontal Lookups in Google Sheets

How to Use the CEILING, FLOOR, and ROUND Functions in Google Sheets

Exploring the LOOKUP Function for Data Retrieval in Google Sheets

Choosing Between QUERY and VLOOKUP in Google Sheets: A Detailed Guide

How to Use the COUNT and COUNTA Functions in Google Sheets: A Complete Guide

How to Use the IFS Function in Google Sheets for Advanced Conditional Logic

How to Use DATE, DATEVALUE, DATEDIF, EDATE, and EPOCHDATE Functions in Google Sheets

How to Use NOW and TODAY Functions in Google Sheets for Real-Time Data

How to Use the IMPORTDATA Function in Google Sheets Effectively

A Comprehensive Guide to Set up Enhanced E-commerce Tracking in Google Analytics 4

Creating and Deleting BigQuery Tables: Data Definition Language (DDL) Essentials

Modifying BigQuery Tables: Advanced Data Definition Language (DDL) Techniques

Understanding the Difference Between JOIN and UNION in BigQuery SQL

BigQuery Datetime Functions Mastery

Navigating BigQuery Timestamp Functions: An Insightful Guide

Choosing the Right SQL Date Type: DATE vs. DATETIME vs. TIMESTAMP

How to Convert Data Types Using CAST & SAFE_CAST in BigQuery

Partitioned Tables in BigQuery: Everything You Need to Know

Mastering Text Patterns with REGEX Functions in Google Sheets

Navigating Through Weeks with WEEKDAY and WEEKNUM Functions in Google Sheets

Mastering the MONTH and EOMONTH Functions in Google Sheets

Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets

Google Sheets Time Functions Explained: TIME, TIMEVALUE, HOUR, MINUTE, and SECOND

How to Use CONCATENATE and QUERY for Advanced Data Insights in Google Sheets

Efficient Data Linking Across Multiple Google Sheets: A Complete Guide

What is ROAS in Marketing?

Automating Your Ads Reporting Stack in Google Sheets: A Marketer’s Guide

How to Build a Free Modern Analytics Stack with JavaScript, SQL, BigQuery & OWOX

AI-Ready Analytics: How to Turn Raw Ad Data Into Trusted Business Reports

Why You Should Store Your BigQuery SQL for Looker Studio in OWOX Data Marts

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

How to Contribute to OWOX Data Marts (Even If You’ve Never Coded)

5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2025

How to Normalize Ad Spend Across Currencies for Free in Google Sheets

Why Open-Source Analytics Is the Future for Analysts

SaaS vs. Open Source: Which Data Connectivity Solution Is Right for You?

How to Build a Unified Ad Report in Google BigQuery with Free Connectors (Without SaaS)

Building a Unified Ad Report in Google Sheets with Free Connectors (No SaaS Needed)

OWOX Data Marts vs. Supermetrics vs. Airbyte: Which is Right for Analysts?

How to Use Query History Log in BigQuery?

Practical Examples of BigQuery Time Travel in Action

Creating and Managing JSON Objects and Arrays in BigQuery

Using Wildcard Tables in Google BigQuery

A Practical Guide to JSON Data Manipulation Functions in BigQuery

Navigating Conditional Expressions in BigQuery: From Basics to Advanced Techniques

Why We Built a Free Open-Source Connectors Library for Analysts

BigQuery to CSV: Export Query Results and Load CSVs Easily

Bad Data Visualization: Examples to Learn From

How to Align Marketing, Sales, and Analytics Teams Around The Same Metrics

Mastering ImportHTML in Google Sheets to Import Web Tables and Lists

Using ImportFEED in Google Sheets to Automate RSS Feed Imports Like a Pro

Data Collection: Stage #2 of the Data Analysis Process

Top 5 Data Challenges Most Businesses Face in Analytics (And How to Overcome Them)

How to Build a Trusted Metrics Layer for Marketing Teams

Why Self-Service Reporting Fails (And How to Fix It)

The 5 Signs Your Marketing Reports Are Lying to You

How Digital Analysts Can Take Back Control over Marketing Reporting

The Anatomy of a Perfect Marketing Analytics Stack (2025 Edition)

How to Use ImportXML in Google Sheets for Web Data Extraction

Free Open Exchange Rates to Google Sheets Connector by OWOX: Own Your Currency Data, Automate Your Insights

Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data

What Is Augmented Analytics? A Complete Guide with Benefits and Best Practices

The Ultimate Guide to Effective Management of Marketing Budget

Understanding Miscommunication Between Analysts and Marketers

Google Analytics GDPR Compliance: How to Ensure It in Europe

Essential Benefits of Google Analytics 4 (GA4) You Need to Know

Google Analytics 4: The future of analytics

Looker and Looker Studio: Actionable Insights with OWOX BI

How to Export Data from TikTok Ads to BigQuery

Free LinkedIn Pages to Google Sheets Connector by OWOX: Track Company Page Data with Zero Hassle

Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights

Master Case Conversion in Google Sheets with UPPER, LOWER, and PROPER Functions

How to Effectively Use Find and Replace in Google Sheets

Which Plans Keep Customers Longest? Customer Retention Reporting for SaaS

Mapping the Churn Journey: Warning Signs in Product Data

Free Criteo Ads to BigQuery Connector by OWOX: Automate Your Reporting Pipeline End-to-End

Free Criteo Ads to Google Sheets Connector by OWOX: See the Full Picture of Your Performance Data

How to Use INDEX MATCH in Google Sheets: A Complete Guide

Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns

Free Reddit Ads to Google Sheets Connector by OWOX: Take Control of Your Campaign Data

What’s the Deal with Your Direct Traffic, and How to Fix It

You Don’t Need 17 Analytics Tools – You Need a Reporting Strategy

How to Use Statistical MAX, MIN, and MEDIAN Functions in Google Sheets

How to Master COUNTIF and COUNTIFS in Google Sheets

A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets

Free LinkedIn Ads to BigQuery Connector by OWOX: Own Your B2B Ad Data with Confidence

Free LinkedIn Ads to Google Sheets Connector by OWOX: Own Your Campaign Data, Your Way

Free X Ads (Twitter Ads) to BigQuery Connector by OWOX: Automate Your Campaign Reporting Workflow

Free X Ads (Twitter Ads) to Google Sheets Connector by OWOX: Simplify Tracking Ad Performance

Maximize Data Lookup Efficiency with Google Sheets MATCH Function

How to Use Google Sheets IF for Conditional Logic

Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data

Free Microsoft Ads to Google Sheets Connector by OWOX: Optimize Campaign Reporting Without Code

Free TikTok Ads to Google Sheets Connector by OWOX: Unlock Fresh Ad Insights with Zero Effort

Free TikTok Ads to BigQuery Connector by OWOX: Complete Campaign Insights Without Manual Exports

Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale