Webinars
The Essential Guide to Data Analytics
Learn methodologies, strategies, tactics & tools you need, to take your data analytics to the next level. Register now.
Ilya Chukhlyaev
Managing Partner @ OWOX
Ievgen Krasovytskyi
Marketing Ninja @ OWOX
Webinar. How To Use Analytics To Boost Your Marketing Effectiveness
Learn how to build full-funnel analytics, evaluate marketing efforts, and discover the data-driven strategies to maximize ROI. Register now.
Ievgen Krasovytskyi
Marketing Ninja @ OWOX
How to Keep Campaign Performance Under Control: Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking
In this training, you'll learn how you can get all of the marketing reports in minutes, in one place, based on reliable data, so you can analyze your cross-channel marketing performance at a granular level, without the hassle of manual calculations or switching between different reporting tools.
Ievgen Krasovytskyi
Marketing Ninja @ OWOX
Elena Serdiuk
VP of Customer Success, OWOX BI
Mastering Marketing KPIs: How to Evaluate Your Marketing Performance
You'll learn how you can effectively evaluate your marketing performance to fuel your business growth.
Ievgen Krasovytskyi
Marketing Ninja @ OWOX
Cracking the Attribution Code: Use The Power of Data to Supercharge ROI
We'll dive deep into the world of marketing attribution, equipping you with the strategies and tools to drive maximum ROI and establish market dominance.
Ievgen Krasovytskyi
Marketing Ninja @ OWOX
How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE
Join our free training to learn how you can automate import non-Google advertising cost data to Google Analytics 4 and save valuable time so you can focus on data analysis instead of data preparation.
Ruslan Obolonsky
Senior Product Manager
Webinar on Advanced Techniques in Data Blending
In this webinar, we will explore why quality data blending is essential for analyzing marketing campaigns, and how you can master this skill to drive better ad performance.
Ilya Chukhlyaev
Managing Partner @ OWOX
Clearing the Fog: Eliminating Blind Spots in Digital Marketing
During the webinar we will reveal top blind spots in digital marketing in 2023 you have to be aware about, the ways to estimate business impact and best practices to handle them.
Vlad Flaks
CEO OWOX
Learn Expert Tips on Sessionizing in GA4
We will tell you what sessions are, why marketers still need them and how to create your own sessions from Google Analytics 4 data in Google BigQuery.
Vlad Flaks
CEO OWOX
Effortless Upgrade to Google Analytics 4: Strategies for Smooth Transition
Google Universal Analytics will stop processing new hits on July 1st, 2023 and the main task for every analyst now is to upgrade current reporting to Google Analytics 4. So how to keep your marketing dashboards live, up to date and achieve exact matches between Google Analytics Universal and Google Analytics 4 metrics?
Vlad Flaks
CEO OWOX
Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World
In this webinar, we will cover the basic questions to get started with conversion modeling.
Ilya Chukhlyaev
Managing Partner @ OWOX
GDPR-compliant Analytics: Privacy-focused Google Alternatives
We will discuss how to make your current Google tech stack GDPR-compliant with a data engineer-friendly solution.
Vlad Flaks
CEO OWOX
Data to Insights: Strategies for Creating Meaningful Marketing Dashboards
We will go through different digital marketing dashboards, describe how to read and interpret their metrics and explain how to find actionable insights.
Ilya Chukhlyaev
Managing Partner @ OWOX
Why Switch to Google Analytics 4 Now: A Quick Guide
Universal Analytics will be sunset on July 1, 2023. This milestone seems to be very far away. But if you need historical data to figure out a digital campaign's impact on YoY revenue growth, would you have all the data for that? The answer is: no. Moving to Google Analytics 4, you can't take your existing Google Analytics data with you and if you don't implement GA4 before July 1, 2022 one year later your metrics won’t be comparable.
Ilya Chukhlyaev
Managing Partner @ OWOX
Maximizing ROI with Data Quality: A Marketer's Guide
According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.
Ilya Chukhlyaev
Managing Partner @ OWOX
Streaming Google Analytics Raw Data to BigQuery Without Google Analytics 360
Find out how to get your raw unsampled Google Analytics data into BigQuery (without having GA 360) in order to: - own your data by keeping it in your data warehouse - combine your GA data with data from other sources to make it even more valuable - automate your reporting and dashboards in an extremely efficient way - transform your GA data in a variety of ways and perform advanced analysis on it - connect your BI tools to your GA data in BigQuery
Khrystyna Grynko
Head of Data at Better&Stronger agency
Research Online Purchase Offline: How to Evaluate the Impact of Online Advertising on Offline Sales
We’ll tell you how to combine data from disparate sources and build reports for ROPO analysis, to enhance the efficiency of your campaigns. Moreover, you’ll learn how to appositely use the results of the ROPO analysis for your business.
Ekaterina Ganopolskaya
Senior Digital Analyst
at OWOX BI
Mariia Bocheva
Business Development Executive in OWOX BI