Use Cases

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

A Simple Guide to Website Analytics for Traffic Insights

Data Quality Check: Monitoring Accuracy and Reliability

Data Masking Use Cases: Real-World Examples Across Industries

Automate Google Analytics 4 Reports Effortlessly in Google Sheets

RFM Analysis: Learn more about your customers and RFM Segmentation

How to Recognize and Fix the (Not Set) Value in Google Analytics Reports

How to Install Google Tag Manager (GTM) in 2025

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

A Comprehensive Guide on How to Upload Facebook Ads to BigQuery

How to Upload Google Ads BigQuery Raw Data in 2025

How to Restore Data Accidentally Deleted from Google BigQuery

Solving the GDPR Problem with a GTM Server-side Tagging

A Complete Guide on Business Intelligence

What is Google Client ID in GA4: Detailed Setup Guide for 2024

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

How To Connect Google Sheets to BigQuery: 3 Ways

How to Upload Data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

How to Track Facebook Ads in Google Analytics 4: An Overview

How to Save Historical Universal Analytics Data When Migrating to GA4

How You Can Connect BigQuery to Excel for Seamless Data Management

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

Master BigQuery Reporting: Essential SQL Templates for GA4

Google BigQuery 101: Simple Queries to Practice in SQL

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

How to Maximize Your Customer Lifetime Value (LTV) in 2025

A Comprehensive Guide On Measuring Your Online Advertising Effectiveness

Import Microsoft Ads (Bing Ads) Data into Google Analytics 4

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

Google BigQuery data structure: How to get started with cloud storage

How to Select Funnel Steps Correctly When Setting Up Attribution

Top 3 Looker Studio Alternatives and Competitors

Getting Started with Data Transformation: A Clear Guide

Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4

How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

UTM ID — What it is and why you need to add it to your ad tracking now

How to Upgrade Your Reports for Google Analytics 4 without a Headache

What Remarketing Is and How to Set It Up in Google Ads and Google Analytics