AI Insights
Schedule analysis & insights, not just reports
AI Insights turns your trusted OWOX Data Marts into proactive, contextual, trusted insights delivered directly to Slack, Teams, Email, or Google Chat — exactly on your schedule. You define what to & how to analyze, when it runs, and who results are delivered to. AI handles the repetitive analysis - not replacing the analyst. The data team stays in full control.
Get started freeRead the docs →
Why OWOX
Recurring analysis eats analyst time, and a dashboard waits for someone to open it. AI Insights delivers scheduled narrative reports to Slack, Teams, Google Chat or email, with every figure computed by named SQL queries rather than the model — the data team stays in control while the business gets answers on schedule.
AI that speaks both languages
AI Insights bridges the gap between data teams who build the logic and business teams who need the answers — delivering automated analysis to every stakeholder, every day.
THE ANALYST
Configure once, deliver forever
Define which metrics matter, set anomaly thresholds, and choose delivery channels. Your logic runs on schedule — no more ad-hoc report requests clogging your sprint.
Set the rules. Let AI do the daily briefings.
THE STAKEHOLDER
Wake up to answers, not dashboards
Get plain-language insights in Slack, email, or Teams every morning. No SQL, no dashboard hunting — just the numbers you need with context on what changed and why. Want to dig deeper on your own? Ask the same governed data directly in Claude or ChatGPT via OWOX MCP.
From 'what happened?' to 'here's what changed' — automatically.
AI-powered insights your whole team actually reads — When analysts control the logic and stakeholders get the output in their own tools, adoption goes from 10% to 90%.
For Data Teams
Configure AI-powered analysis once
Define the logic, set thresholds, and schedule delivery — then let AI handle the daily briefings.
Build narrative reports, not just dashboards
Use our AI assistant to write a Markdown template with embedded SQL placeholders. The AI Assistant helps draft both – you control what runs and what stakeholders see.
Deterministic SQL — not AI guessing the numbers
The AI helps you write the SQL, but the numbers come from your queries, run against your warehouse. No hallucinated metrics, no "creative interpretation" of the data.
One Data Mart, many narratives for different teams
Build separate Insights from the same governed Data Mart — a finance summary, a marketing brief, an exec dashboard. Each tells a different story from the same source of truth.
For Business Teams
Get answers without asking
Receive contextual insights in Slack, Teams, or email — no dashboards, no waiting, no SQL.
Insights you can trust
The numbers in your morning briefing come from SQL run against your warehouse, not an AI guessing. Read the analysis with full confidence — every figure is governed.
Morning briefings where you already work
Open Slack or your inbox and the report is already there — with plain-language context on what changed and why. No dashboard required.
Forward insights, not spreadsheets
Receive ready-to-share analysis in email, Teams, or Google Chat. Copy it into your deck, forward to your manager, or just read it with your coffee.
Supported Insights Destinations
Supported Insights Destinations
We deliver scheduled results of AI-powered analysis into corporate messengers or by email
Included in Cloud & Enterprise editions
Everything business needs
Chat to report
Let clients generate reports by simply asking in plain English. No training, no technical setup required.
Instant answers, zero tickets
Ask questions and get answers right away – in Sheets, in dashboards, or via AI Copilot.
Built by analysts, used by all
Analysts define the structure and logic. Business users explore freely – with confidence in every number.
Data you trust
Explore only verified, fresh, and complete data. Say goodbye to guesswork and second-guessing.
Metrics you can trust
Define KPIs once and reuse them everywhere – across Looker, Sheets, Excel, and dashboards – with full control over changes.
One analyst = 100's of users
Define metrics once in a semantic layer and empower business users to build reports without extra analyst effort.
Governed metric definitions
Centralize metric logic in one place, so everyone works from the same definitions, without rewriting SQL.
Built around your business
A source of truth that mirrors how your business thinks – not just how data is stored in your warehouse.
Frequently asked questions
What are AI Insights in OWOX Data Marts?
AI Insights turns your governed data marts into automated analysis delivered on a schedule. You define the analysis logic, set when it runs, and choose who receives the results — via Slack, Microsoft Teams, Google Chat, or email. The AI handles the repetitive analysis work while your data team stays in full control.
How is this different from scheduled reports?
Traditional scheduled reports send static tables of numbers. AI Insights actually analyzes the data — identifying trends, anomalies, and key changes — then delivers contextual commentary alongside the numbers. It's the difference between getting a spreadsheet and getting a briefing.
Which delivery channels are supported?
AI Insights can deliver results to Slack, Microsoft Teams, Google Chat, and email. You can configure different delivery channels for different stakeholders or teams.
Can I control what the AI analyzes?
Yes, completely. You define the data mart, the analysis parameters, and the questions you want answered. The AI operates within the boundaries you set — it doesn't have free rein over your data. Your analysts define the logic; AI handles the execution.
Which editions include AI Insights?
AI Insights is available in OWOX Cloud (Team and Enterprise) and Enterprise Self-Managed editions. The Starter plan includes basic AI capabilities with 15 credits per month.
Do I need technical skills to set up AI Insights?
The initial data mart setup requires SQL knowledge (typically done by an analyst). Once the data mart is created and governed, scheduling AI Insights delivery is straightforward and can be configured by any team member through the OWOX interface.
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
Ready to automate your analysis?
Start delivering AI-powered insights to your team's favorite channels — on your schedule.
- Internal OWOX data as of 2026-10-02
- G2 reviews of OWOX
- npm installs stat
You are booked. The invitation is on its way to , with the calendar invite and the meeting link.