What the report shows:

• Comparison of your current result in terms of attracted users with your monthly plan by channel
• Comparison of sources, channels, and campaigns in terms of the efficiency of passing funnel steps
  

Questions you can answer with this report:

• Is your team meeting the user acquisition plan, and through which channels?
• Which channels and campaigns have significantly lower than average conversions in attracted leads and customers?

What the report shows:

• Comparison of your current result in terms of attracted contacts with your monthly plan in the context of touchpoints
• Distribution of attracted leads by touchpoint
  

Questions you can answer with this report:

• Through which touchpoints do you get more targeted leads: marketing or sales?
• Which channel–touchpoint pairs work best? Can they be scaled?

What the report shows:

• Comparison of your current result in terms of attracted leads with the monthly plan by region
• Distribution of attracted leads by type: new and returning
• Distribution of attracted leads by quality score
  

Questions you can answer with this report:

• Is your team meeting the lead generation plan?
• What regions are driving your result?
• Are you able to find new leads or are your activities mostly bringing back regular customers?
• Are you able to attract qualified leads to whom you can sell your product?

What the report shows:

• Comparison of your current funnel result with the monthly plan
• Comparison of your current result for new customers by type of monthly subscription
  

Questions you can answer with this report:

• What percentage of deals generated per month were won by your sales team?
• What proportion of deals are at the final stage of the sales funnel, and what efforts have influenced this?
• Why type of subscription do your customers most often buy nand what channels influence this choice?

• Understand if your team is meeting the plan in terms of the key steps in your SaaS business funnel
• Evaluate the effectiveness of each advertising channel in terms of contribution to new customers and MRR
• Find out which touchpoints help you capture contacts
• Analyze how the plan for SQL leads is being implemented in target regions
• Find out what share of deals the sales team has won and how it affects the implementation of the plan for new recurring income