How do users from different traffic sources behave? How much does it cost to attract them? What profit do they bring in? This dashboard will answer these questions and help you optimize your marketing budget.
You no longer need to switch between reports or manually summarize data in a table to see the number of users and transactions or the revenue, expenses, and ROAS of your advertising channels.
With OWOX BI, you get a ready-made auto-updated dashboard with high-quality and up-to-date data on all traffic sources.
Which source pushes the user to buy — and at what step? This information will help you reallocate your marketing budget based on problem areas in the funnel.
The less likely a user is to pass a certain step, the more attention should be paid to the campaigns that guide the user through this step.
Find out what share of profits are generated by various brand and non-brand campaigns.
Compare the conversion and ROI of advertising campaigns separately for Facebook and other sources.
Analyze conversion data from organic traffic to assess the effectiveness of site optimization.
