Evaluate advertising effectiveness not only by clicks and impressions but by metrics that are crucial for your business. Compare completed orders, redeemed revenue, CR, CPO, and СRR of advertising channels and campaigns. Find weaknesses and growth areas.

Allocate your ad budget according to recommendations based on your data analysis and attribution calculations.

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The dashboard displays the KPIs of your ad campaigns and compares them to the previous year's plan and results.

You can regularly monitor the dynamics of indicators and quickly make changes to ad campaigns to achieve your goal.

The Performance report helps discover:

• • how users go through your sales funnel and at what stage they most often leave it
• • how many online orders are eventually redeemed
• • what the proportion of the first and repeat purchases is

This information will help you optimize your funnel and find the channels that perform best at a particular stage.

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