Evaluate advertising effectiveness not only by clicks and impressions but by metrics that are crucial for your business. Compare completed orders, redeemed revenue, CR, CPO, and СRR of advertising channels and campaigns. Find weaknesses and growth areas.
Allocate your ad budget according to recommendations based on your data analysis and attribution calculations.
The Performance report helps discover:
This information will help you optimize your funnel and find the channels that perform best at a particular stage.
With OWOX BI, create a cross-channel digital marketing dashboard by integrating over 150 data sources for holistic insights.
Paid ads, on-site analytics, SEO, social media, email marketing - create a single report for all channels instead of one report for each.
Start with a template, personalize your sources, set up on-site tracking, and receive your report in under 30 minutes. Automate the entire process.
Infuse your reports with your brand identity. Customize reports with your logo, colors, and branding to create a professional, cohesive look.
Unlike other platforms, OWOX BI captures real-time user behavior data, & overcomes cookie limitations. Find out what truly drives your conversions with accurate insights.
Identify your most profitable channels, allocate your advertising budget, and fine-tune your campaigns to maximize ROI. Stay ahead of the competition with data-backed optimizations.
Unify your scattered reports and ensure reliable data alignment. Experience accurate and consistent insights for well-informed decision-making.
Foster cross-team collaboration with shared insights and reports. Empower your colleagues to make informed decisions and drive growth together.
