Google Analytics 4 has hundreds of metrics, so using a GA4 report helps you see only the most important KPIs for your business at a glance.
With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics 4?
We’ve selected 10 most useful Google Analytics 4 reports for monitoring of basic metrics.
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Hours → minutesSomething that used to take a couple of hours – pulling five or six reports from Shopify, Google Analytics, Klaviyo – I now do in minutes, and I know it's the correct answer.
For 10 years, we couldn't get a source of truth. Now we make very high-quality decisions quickly. Literally in five minutes.