Google Analytics 4 has hundreds of metrics, so using a GA4 report helps you see only the most important KPIs for your business at a glance.
With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics 4?
We’ve selected 10 most useful Google Analytics 4 reports for monitoring of basic metrics.
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Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.
Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.
![[GA4] BigQuery Export SQL Queries Library](https://cdn.prod.website-files.com/676a9690ef4ec151a69571ff/677662ad48a3409ad42d7d46_33805.avif)
We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.