Introducing OWOX's First FREE Facebook Ads → Google Sheets Connector: Own Your Data, Maximize Your Insights

Why We Made This Free Connector

At OWOX, we believe that businesses should own their data – not rent it from third-party services. That’s why we’re launching our first free open-source data connector for Facebook Ads to Google Sheets.

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With this connector, you control your marketing data – without restrictions, hidden fees, or vendor lock-ins. Inspired by our mission to simplify data ownership, we’re making it easier for marketers, analysts, and business owners to get complete transparency over their advertising performance.

📌 Why is it free? Because we believe in data ownership as a fundamental right for every organization and data analyst to get their data. The use and customization of data connectors shouldn't be as hard or expensive as it is now.

Why Bring Facebook Ads Data into Google Sheets?

If you’re running Facebook Ads, you know the struggle:

❌ Facebook’s Ads Manager isn’t built for deep analysis.
❌ You need multiple exports to merge data with other platforms.
❌ Third-party connectors are expensive and limit data retention.

With OWOX’s Free Facebook Ads → Google Sheets Connector, you can:

✅ Automate data imports and refreshes without manual work.
✅ Customize reports exactly how you need them – without limitations.
✅ Combine data with Google Analytics, CRM, and other sources.
✅ Optimize ad performance with better insights and faster decisions.

This isn’t just another connector – it’s a step towards true data ownership.

Free Facebook Ads Connector to Google Sheets

Download template

How the Connector Works

This connector is built to be lightweight, easy to use, and 100% free.

🔹 No coding required: just follow our step-by-step setup.
🔹 Works inside Google Sheets: no extra tools needed.
🔹 Customizable imports: get only the data that matters to you.
🔹 Fully open-source: modify and improve it as you see fit.

Step-by-Step: Import Facebook Ads Data to Google Sheets

Integrating your Facebook Ads data into Google Sheets empowers you to analyze and visualize your marketing performance efficiently. 

Follow these detailed steps to set up the OWOX Facebook Ads → Google Sheets Connector:

Step 1: Copy the Google Sheets Template

To streamline the setup process, use our pre-configured Google Sheets template:

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Skip the manual work – our preloaded Google Sheets template makes it effortless to import and analyze your Facebook Ads data. Get started in minutes and take full control of your ad performance insights!

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1. Access the Template:
   
   • Open the "Facebook Marketing. Template".
2. Create a Personal Copy:
   
   • Navigate to File → Make a copy to save the template to your Google Drive.

Step 2: Configure the Template

1. Set the Start Date:
   
   • In the "Settings" sheet, specify the Start Date for data import.
2. Enter Account ID(s):
   
   • Copy your Facebook Ads Account ID from Meta Ads Manager and paste it into the template.
   • You can add multiple accounts into the same fields to collect stats from multiple ad accounts (Just don’t forget to separate them with a comma)

3. Select Data Fields:
   
   • In the "Fields" sheet, check the boxes for the data fields you want to import.

Step 3: Get a Facebook Ads Access Token

To authorize the connector to access your Facebook Ads data, you'll need to generate an access token. Here's how:

1. Visit Meta for Developers:
   
   • Navigate to the Meta for Developers website.
   • Log in with your Facebook account.
     (Note: Use the account that has access permissions to the Facebook Ads Business Manager & Ad Account)

2. Create a New App:
   
   • Click on "My Apps" in the top-right corner.
   • Select the "Create App" button.

3. Configure the App:
   
   • In the "App Name" field, enter a name for your app.
   • Provide your email in the "App Contact Email" field.

• Choose the "Other" option as the app type.
• Click "Next."

4. Select App Type:
   
   • Choose the "Business" app type.
   • Click "Next."

5. Complete App Creation:
   
   • If prompted, select the relevant Business Portfolio (Facebook Business Manager).
   • Click the "Create App" button.

6. Set Up Facebook Marketing API:
   
   • On the app dashboard, locate the "Marketing API" card.
   • Click "Set Up."

7. Generate Access Token:
   
   • Navigate to the "Tools" section in the left-hand menu.
   • In the permissions list, ensure that both ads_read and read_insights are selected.
   • Click on "Access Token Tool."
   • In the "User Token" section, click "Generate Access Token."

• Click "Get Token."

8. Copy and Save the Token:
   
   • Once generated, copy the access token.
   • Store it securely, as you'll need it for the Google Sheets integration.

4. Input Access Token into the Template

1. Open the Manage Credentials:
   
   • Click OWOX → Manage credentials.

2. Add Access Token:
   
   • Paste your access token → Click OK.

5. Import Data into Google Sheets

1. Start the Import:
   
   • Click OWOX → Import New Data.

2. Monitor the Import Process:
   
   • The import is complete when the Log data shows "Import is finished."

Real-Time Visualization with OWOX Reports

Importing data is just the first step. To unlock real insights, you need powerful visualization.

That’s why every article about our connectors ends with this section – because visualization is where raw data turns into real business impact.

Simplify BigQuery Reporting in Sheets

Easily analyze corporate data directly into Google Sheets. Query, run, and automatically update reports aligned with your business needs

Start Reporting Now

🎯 Use the OWOX Reports Extension to:
📊 Create automated dashboards with pivot tables & charts
🔍 Identify trends in ad performance & ROI
⚡ Spot optimization opportunities in seconds

🚀 See it in action!

What’s Next?

This is just the beginning. 🚀

🔜 More free connectors including popular ads services are coming, expanding our open-source ecosystem.
🔜 A video guide will be available as soon as possible for hands-on walkthroughs.
🔜 We’ll be adding new visualization templates, dashboards and fields bundles to make setup & reporting even easier.

💡 Join the Open-Source Movement

We invite all marketers, data analysts, and engineers to contribute, improve, and share feedback on our connectors.

🔗 Start using the free Facebook Ads → Google Sheets Connector today!

Free Facebook Ads Connector to Google Sheets

Download template