Why and how to automate advertising cost import to Google Analytics 4

To compare the performance of your ad channels, you need to collect data in a single system like Google Analytics 4. The best way to import your cost data depends on how many ad services you use and how often you need reports on them.

If you use two or three ad services and don’t need reports often, you can upload cost data to Google Analytics 4 manually. Otherwise, consider using a special service like OWOX BI to automatically upload cost data.

Download our guide to learn all the ways to import cost data into Google Analytics 4.