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Close the Loop between Marketing & Revenue
Tired of a mismatch between marketing & sales data? Combine your advertising data, on-site analytics, and CRM data together to see the full-funnel performance
Tired of a mismatch between marketing & sales data? Combine your advertising data, on-site analytics, and CRM data together to see the full-funnel performance
Business goals are typically set in financial terms (revenue or completed orders), not the efforts your team takes. But the information about the orders you have in the CRM is not connected with acquisition touchpoints and advertising accounts.
Therefore is hard to secure marketing budget approvals based on data for the following reasons:
Lack of data accuracy and trust is a bottleneck for marketers when it comes to making decisions about cross-campaign and cross-platform budget allocation.
When numbers in different reports don't align, raises concerns about the reliability of the data, making it difficult to evaluate your true marketing performance and therefore optimize marketing strategies
Siloed data from various sources have different data structures, formats, and metrics, or even use the same metrics for different parameters, making it hard to consolidate and merge.
Integrating vast amounts of data requires resource-intensive processing, data engineering expertise, and knowledge of specific software tools and APIs which ends up being time-consuming.
Gather all your raw marketing data in a single place without coding in just a few clicks.
You don't need to manually clean, process, or update data. Instead, you receive ready-to-use, automatically updated datasets.
Additionally, you can monitor the status of your data imports and identify any possible issues.
Implement cookieless real-time user behavior data streaming, 100% compliant with privacy regulations, and gain a comprehensive understanding of your audience's actions and motivations.
By extending the cookie lifespan, you can reduce the share of (Direct) / (none) conversions as OWOX BI Streaming is not affected by ad blockers, allowing you to see the whole conversion path.
Simplify data preparation with easy-to-use data transformation templates:
Get the data preparation that fuels accurate analysis and strategic decision-making.
With OWOX BI, you can apply machine learning algorithms to evaluate the contribution of each ad campaign to conversions at each stage of the funnel so you are empowered to allocate your budget accordingly
Analyze advertising campaigns from different angles and consider the mutual impact of channels on conversions.
Our expertise shines as we construct end-to-end analytics reports of any complexity. From advertising and cohort analysis to ROPO, CPA, ROI, ROAS, LTV, CAC, marketing attribution, and beyond, you'll have the insights you need to navigate the marketing landscape confidently and make informed business decisions faster.
By implementing our all-in-one marketing analytics solution, you'll bridge the gap between your marketing efforts and tangible revenue growth. Gain full-visibility on the impact of your campaigns.
No more scattered reports and conflicting numbers. Establish a unified data storage that ensures seamless alignment of all your marketing data. Experience reliable data accuracy and consistency.
Know the marketing performance from TOF customer acquisition to BOF conversions. Understand the complete user journey, identify bottlenecks, and optimize your marketing strategies at every touchpoint.
Identify your most profitable channels, allocate your advertising budget strategically, and fine-tune your campaigns for maximum impact. Stay ahead of the competition with data-backed optimizations.
Enable cross-team report collaboration by sharing relevant insights and reports across your organization. Empowering your colleagues to make informed decisions and drive growth together.
Leave behind the frustrations and embrace a future where data-driven decisions lead to exceptional outcomes. Take the first step towards transformative success with OWOX BI.
Book a demo call with us today and experience the power of End-to-End analytics with OWOX BI firsthand.
