Close the Loop between Marketing & Revenue

Tired of a mismatch between marketing & sales data? Combine your advertising data, on-site analytics, and CRM data together to see the full-funnel performance

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Close the Loop between Marketing & Revenue
Close the Loop between Marketing & Revenue
Roadblocks for Marketing Leaders’ Success

Roadblocks for Marketing Leaders’ Success

It’s hard to get a marketing budget approval

It’s hard to get a marketing budget approval

Business goals are typically set in financial terms (revenue or completed orders), not the efforts your team takes. But the information about the orders you have in the CRM is not connected with acquisition touchpoints and advertising accounts. 

Therefore is hard to secure marketing budget approvals based on data for the following reasons:

  • Lack of visibility into ROI;
  • Incomplete marketing attribution;
  • Difficulty in revenue & cost forecasting;
  • Financial Constraints;
It’s hard to get a marketing budget approval
Numbers in Google Analytics 4 and other reports don’t add up

Numbers in Google Analytics 4 and other reports don’t add up

Numbers in Google Analytics 4 and other reports don’t add up

Lack of data accuracy and trust is a bottleneck for marketers when it comes to making decisions about cross-campaign and cross-platform budget allocation. 

When numbers in different reports don't align, raises concerns about the reliability of the data, making it difficult to evaluate your true marketing performance and therefore optimize marketing strategies

Lack of coding expertise and tools

Lack of coding expertise and tools

Siloed data from various sources have different data structures, formats, and metrics, or even use the same metrics for different parameters, making it hard to consolidate and merge.

Integrating vast amounts of data requires resource-intensive processing, data engineering expertise, and knowledge of specific software tools and APIs which ends up being time-consuming.

Lack of coding expertise and tools
Our 5-Step Proven Solution to Transform Your Marketing Analytics

Our 5-Step Proven Solution to Transform Your Marketing Analytics

Step 1: Centralize Your Marketing Data

Gather all your raw marketing data in a single place without coding in just a few clicks. 

You don't need to manually clean, process, or update data. Instead, you receive ready-to-use, automatically updated datasets.

Additionally, you can monitor the status of your data imports and identify any possible issues.

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Accurate Acquisition Campaign Tracking

Step 2: Setup Accurate Acquisition Campaign Tracking

Accurate Acquisition Campaign Tracking

Implement cookieless real-time user behavior data streaming, 100% compliant with privacy regulations, and gain a comprehensive understanding of your audience's actions and motivations.

By extending the cookie lifespan, you can reduce the share of (Direct) / (none) conversions as OWOX BI Streaming is not affected by ad blockers, allowing you to see the whole conversion path.

Step 3: Prepare Business-ready Data for Reporting

Simplify data preparation with easy-to-use data transformation templates:

  • Blend raw advertising data from multiple platforms into a unified structure;
  • Create cross-device user profiles;
  • Correctly identify new and returning users;
  • Use modeled conversion for cookieless measurement and conversion predictions;

    Get the data preparation that fuels accurate analysis and strategic decision-making.

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    Discover the real value of your ads

    Step 4: Evaluate the Incremental Value of each Paid Click

    Discover the real value of your ads

    With OWOX BI, you can apply machine learning algorithms to evaluate the contribution of each ad campaign to conversions at each stage of the funnel so you are empowered to allocate your budget accordingly

    Analyze advertising campaigns from different angles and consider the mutual impact of channels on conversions. 

    Step 5: Build Your Perfect KPI Overviews

    Our expertise shines as we construct end-to-end analytics reports of any complexity. From advertising and cohort analysis to ROPO, CPA, ROI, ROAS, LTV, CAC, marketing attribution, and beyond, you'll have the insights you need to navigate the marketing landscape confidently and make informed business decisions faster.

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    Spotify
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    …with OWOX BI, You Can Achieve Remarkable Results

    …with OWOX BI, You Can Achieve Remarkable Results

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    Close the Loop Between Marketing and Revenue

    By implementing our all-in-one marketing analytics solution, you'll bridge the gap between your marketing efforts and tangible revenue growth. Gain full-visibility on the impact of your campaigns.

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    Establish a Data Source of Truth

    No more scattered reports and conflicting numbers. Establish a unified data storage that ensures seamless alignment of all your marketing data. Experience reliable data accuracy and consistency.

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    Get a Full-Funnel View of Your Marketing Performance

    Know the marketing performance from TOF customer acquisition to BOF conversions. Understand the complete user journey, identify bottlenecks, and optimize your marketing strategies at every touchpoint.

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    Optimize Your Marketing Strategy

    Identify your most profitable channels, allocate your advertising budget strategically, and fine-tune your campaigns for maximum impact. Stay ahead of the competition with data-backed optimizations.

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    Deliver Growth Insights Across Your Organization

    Enable cross-team report collaboration  by sharing relevant insights and reports across your organization. Empowering your colleagues to make informed decisions and drive growth together.

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    Embrace Data-Driven Decision-Making

    Leave behind the frustrations and embrace a future where data-driven decisions lead to exceptional outcomes. Take the first step towards transformative success with OWOX BI.

    OWOX BI Blog Articles, Use Cases & Success Stories

    OWOX BI Removes The Barriers Between Your Sales Data And Your Advertising Performance

    Our mission is to provide you with an all-in-one marketing analytics platform that allows you to connect the dots between marketing and revenue, ensures accurate acquisition campaign tracking and enables fully-informed decision-making to boost your brand's ROI.​

    2,000 companies rely on OWOX BI

    2,000 companies rely on us All testimonials

    • OneClass

      Great Service!

      We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions...
    • Answear

      A leap forward to better analytics

      OWOX BI helped us take ANSWEAR’s analytics strategy up a level. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve...
    • Chantelle

      Great job, OWOX team!

      We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’...
    • Mindshare

      Trainings with OWOX

      We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were...
    • QVC

      Great Team

      We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able...
    • DHL Transportörerna Intresse AB

      Amazing product and team

      We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really...
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    • G2 Crowd Top 3
    • Google Cloud Partner
    • Capterra

    Ready To Take Action And Close the Loop Between Marketing & Revenue?

    Book a demo call with us today and experience the power of End-to-End analytics with OWOX BI firsthand.

    On this call you’ll: 

    • Get an overview of OWOX BI Enterprise Solution to empower better business decisions;
    • Learn about an analytics workflow for achieving higher ROI and lowering ad spend with accurate acquisition campaign tracking; 
    • Receive a customized plan for reaching your business goals after the demo.

    • G2 Crowd Top 3
    • Google Cloud Partner
    • Capterra