Digital marketing dashboard
Analyze campaigns from Google Ads, Facebook, and other advertising services on one dashboard. Compare campaign performance and optimize your marketing budget.
Allocate your time effectively
Analyze key campaign KPIs in one report
You no longer need to switch between reports or manually summarize data in a table to see key performance indicators for your advertising campaigns. With OWOX BI, you get a ready-made automatically updated dashboard with high-quality and up-to-date data on all traffic sources.
Compare campaign performance
Compare costs, conversions, sessions, CPC, CPM, CPA, ROMI, and ROAS across all campaigns and draw conclusions about their payback. Find out which campaigns work better, where you need to invest, and where you should not waste your budget.
Monitor the progress of key PPC indicators
Monitor key indicators daily to make operational decisions. Track revenue and expense dynamics, CPM, CPC and CPA, conversions, ROMI, and ROAS for each campaign by day. Find out where your customers come from and what devices they use.
Unique advantages of OWOX BI
Get complete data in the right structure
Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.
Ensure data quality
OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.
Don’t limit yourself to templates
Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.
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