Ad Engagement Rate measures the percentage of people who engage with your ad after seeing it. Engagement actions may include clicks, likes, shares, comments, video views, or other interactions depending on the platform.
Divide the total number of ad engagements by the total number of ad impressions, then multiply by 100 to get the percentage.
Ad Engagement Rate (%) = (Total Ad Engagements ÷ Total Ad Impressions) × 100
Ad Engagement Rate (%) = (Total Ad Engagements ÷ Total Ad Impressions) × 100
If your ad had 20,000 impressions and received 600 engagements (such as clicks, likes, or shares), your Ad Engagement Rate would be 3%.
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A good Ad Engagement Rate depends on the platform and format, but 1–5% is often considered strong. Higher rates mean your ads are connecting well with your target audience.
A low Ad Engagement Rate may indicate that your ad lacks relevance, your targeting is off, or your creative isn’t resonating with the audience.
Choose high-quality images, animations, or videos that grab attention and stand out in busy feeds.
Tailor your message and creative to what your audience cares about based on their behavior and interests.
Guide users toward action by using direct, benefit-driven calls to action in your ads.
