Add To Cart Rate measures the percentage of visitors to your online store who add at least one item to their shopping cart. It is an important indicator of user interest and purchase intent.
Add To Cart Rate is a critical metric for e-commerce businesses as it reflects user engagement and potential revenue. A high Add To Cart Rate indicates that users are actively considering purchasing, while a low Add To Cart Rate suggests that your site may not be effectively encouraging purchases.
Add To Cart Rate is calculated by dividing the total number of items added to carts by the total number of site visitors, then multiplying by 100 to express it as a percentage.
Add To Cart Rate (%) = (Total Additions to Cart ÷ Total Visitors) × 100
Add To Cart Rate (%) = (Total Additions to Cart ÷ Total Visitors) × 100
If your website had 5,000 visitors and 1,000 users added items to their cart, your Add To Cart Rate would be 20%.
A good Add To Cart Rate varies by industry, but typically a rate of 5% to 10% is considered solid. A higher Add To Cart Rate indicates stronger product appeal and effective user engagement.
A low Add To Cart Rate (below 2%) suggests that there may be issues with product presentation, site navigation, or pricing, preventing users from adding items to their carts.
High-quality images, detailed descriptions, and reviews help customers feel confident in their purchase, increasing the likelihood of adding items to the cart.
Make sure the “Add to Cart” button is easy to find, and the process is quick and seamless to reduce friction and encourage more additions.
Incentivize users to add items to their cart with limited-time discounts, free shipping, or bundle offers.
