Audience Demographics refers to the statistical breakdown of your audience based on key characteristics such as age, gender, location, language, income level, and device usage. These insights help you better understand your current and potential customers.
You don’t calculate Audience Demographics manually—they are collected through tools like Google Analytics, Meta Ads, and CRM platforms. These platforms aggregate demographic data using user behavior, declared profile info, or device signals.
Audience Demographics = Distribution of Users by Demographic Attribute (e.g., % of Users by Age Group, Gender, or Location)
Audience Demographics = Distribution of Users by Demographic Attribute (e.g., % of Users by Age Group, Gender, or Location)
If 60% of your website users are women, 40% are aged 25–34, and most are from urban Canada, these audience insights guide your messaging and platform choices.
OWOX BI integrates your marketing data and helps you analyze Audience Demographics across touchpoints. Use this information to fine-tune your targeting, personalize content, and reach the most relevant users for your business.
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A good Audience Demographics profile aligns closely with your target buyer personas. It shows that your campaigns are reaching the right people, with strong engagement from priority segments.
A bad Audience Demographics profile shows misalignment between who you’re reaching and who you want to reach—such as off-target age groups or poor geographic distribution.
Compare your actual demographics with your target personas to identify gaps and refine your targeting.
Use demographic filters to build segmented campaigns that speak directly to different audience groups.
Regularly track demographic shifts to stay responsive to audience evolution and adjust messaging accordingly.
