Average Ad Position is a metric that indicates the average rank at which your ad is shown when it’s triggered. A lower number means a higher placement (e.g., position 1 is the top of the page). It’s used in platforms like Google Ads.
Average Ad Position is calculated by taking the sum of all your ad’s positions during impressions and dividing by the total number of impressions.
Average Ad Position = Total Position Score Across Impressions ÷ Total Number of Impressions
Average Ad Position = Total Position Score Across Impressions ÷ Total Number of Impressions
If your ad shows at position 1 for 2 impressions and at position 2 for 3 impressions, the Average Ad Position would be (1×2 + 2×3) ÷ 5 = 1.6.
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A good Average Ad Position is typically between 1 and 3, placing your ad in the most visible section of the page. This helps maximize impressions, clicks, and conversions.
An Average Ad Position of 4 or lower means your ad may appear below the fold or on subsequent pages – reducing visibility, CTR, and effectiveness.
Enhance ad relevance, expected CTR, and landing page experience to improve your ad rank organically.
Balance bids and budget with impression share goals to consistently earn high placement at the right cost.
Use sitelinks, callouts, and structured snippets to improve visibility and raise your Ad Rank.
