Average CPM is the total cost to deliver 1,000 ad impressions across all campaigns and channels. It represents a blended view of CPM across placements and helps you benchmark efficiency.
Add the total cost of all campaigns and divide by total impressions (in thousands).
Average CPM = (Total Spend Across Campaigns ÷ Total Impressions) × 1,000
Average CPM = (Total Spend Across Campaigns ÷ Total Impressions) × 1,000
If you spend $2,000 for 400,000 impressions across multiple platforms, your Average CPM is ($2,000 ÷ 400,000) × 1,000 = $5.
Monitor CPM trends across campaigns to identify anomalies and shift budget efficiently.
Analyze CPM by channel—social, display, video—to pinpoint where you're getting the best value.
Track not just how much you pay for views, but also how those views contribute to conversions or sales.
