Average Engagement Rate measures the percentage of your audience that actively interacts with your content – through likes, shares, comments, clicks, or other meaningful actions – relative to your total followers or reach.
Average Engagement Rate is calculated by dividing the total number of engagements by the total number of impressions or followers, then multiplying by 100 to get a percentage.
Average Engagement Rate (%) = (Total Engagements ÷ Total Impressions or Followers) × 100
Average Engagement Rate (%) = (Total Engagements ÷ Total Impressions or Followers) × 100
If your social post receives 300 likes, shares, and comments combined and was seen by 10,000 users, your Average Engagement Rate would be 3%.
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A good Average Engagement Rate typically ranges between 1% and 5%, depending on the platform. Higher rates reflect stronger content resonance and deeper audience interest.
A low Average Engagement Rate (under 1%) may indicate your content isn’t connecting with your audience or lacks a clear call to action.
Create a content calendar and publish at times when your audience is most active to maximize visibility and interaction.
Add polls, questions, and calls to action that invite followers to engage directly with your posts.
Eye-catching images and videos perform better and are more likely to earn likes, shares, and comments.
