Bounce Rate is the percentage of visitors who land on a page of your website and leave without taking any further action, such as clicking a link, filling out a form, or navigating to another page.
Bounce Rate is measured by dividing the number of single-page sessions by the total number of website sessions, then multiplying by 100 to get a percentage.
Bounce Rate (%) = (Single-Page Sessions ÷ Total Sessions) × 100
Bounce Rate (%) = (Single-Page Sessions ÷ Total Sessions) × 100
If a website receives 1,000 total visits and 400 of them are single-page sessions, the bounce rate would be 40%.
A good Bounce Rate varies by industry, but typically falls between 26% and 40%. Lower rates often reflect better engagement and content relevance.
A Bounce Rate above 70% may indicate poor user experience, misleading page titles, or slow-loading pages – signaling a need for immediate attention.
Slow-loading pages frustrate users. Optimize your site’s speed to encourage visitors to stay and engage.
Make sure the content on your pages matches what users expect based on search intent or ad messaging.
Encourage further exploration by adding relevant CTAs that guide users to other sections of your site.
