Click-to-Open Rate is an email marketing metric that shows the percentage of recipients who clicked on a link after opening your email. It helps you evaluate how engaging your email content and design are for those who actually opened it.
Divide the number of unique clicks by the number of unique opens, then multiply by 100 to express it as a percentage.
Click-to-Open Rate (%) = (Unique Clicks ÷ Unique Opens) × 100
Click-to-Open Rate (%) = (Unique Clicks ÷ Unique Opens) × 100
If 1,000 recipients opened your email and 150 of them clicked a link, your Click-to-Open Rate is 15%. This means 15% of engaged readers interacted further with your message.
OWOX BI integrates with your email platform to track and compare Click-to-Open Rate by campaign, audience, and content type. Use this insight to refine your messaging and boost engagement.
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A good Click-to-Open Rate is typically between 10–20%, depending on your industry. Higher rates mean your email content is compelling and encourages users to act.
A low Click-to-Open Rate (below 5%) may signal weak copy, poor design, or unclear calls-to-action—even if your subject line worked well.
Use bold, benefit-driven CTAs that stand out visually and guide readers toward the next step.
Tailor content based on user behavior or segments to boost relevance and increase interaction.
Make emails visually appealing, mobile-friendly, and easy to scan so users reach and click your links effortlessly.
