Email Marketing Conversion Rate is the percentage of recipients who complete a desired goal – such as making a purchase or filling out a form – after clicking on a link within an email.
Email Marketing Conversion Rate is calculated by dividing the number of email conversions by the number of delivered emails or email clicks – depending on your tracking preference – and multiplying by 100.
Email Marketing Conversion Rate (%) = (Email Conversions ÷ Total Delivered Emails or Clicks) × 100
Email Marketing Conversion Rate (%) = (Email Conversions ÷ Total Delivered Emails or Clicks) × 100
If 2,000 emails were delivered and 80 recipients completed a purchase after clicking, your Email Marketing Conversion Rate would be 4%.
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A good Email Marketing Conversion Rate varies by industry, but a rate between 2% and 5% is often considered strong. High Email Marketing Conversion Rate means your content, offer, and timing are resonating well.
A low Email Marketing Conversion Rate could indicate issues like weak calls to action, irrelevant offers, poor segmentation, or an unoptimized landing page experience.
Use segmentation and dynamic content to deliver relevant messages based on user behavior and preferences.
Make sure the landing page matches the email offer and is designed to convert quickly and clearly.
A/B test subject lines, layouts, and calls to action to find what best motivates your audience to convert.
