Engagement Per Session measures the average number of meaningful user interactions – such as clicks, scrolls, video plays, or form submissions – that occur during a single session on your website or app.
Engagement Per Session is calculated by dividing the total number of engagement events by the total number of sessions over a given time period.
Engagement Per Session = Total Engagement Events ÷ Total Sessions
Engagement Per Session = Total Engagement Events ÷ Total Sessions
If your site recorded 10,000 total engagement events across 4,000 sessions, your Engagement Per Session would be 2.5.
OWOX BI gives you detailed insights into how users engage with your website during sessions. Identify high-performing pages and drop-off points to improve Engagement Per Session and increase conversions.
Start your free trial today and gain full control over your Engagement Per Session!
A good Engagement Per Session depends on the type of website, but typically, a value above 2.0 indicates healthy user interaction. Higher Engagement Per Session often means users are exploring content and moving through your funnel.
A low Engagement Per Session (below 1.0) suggests users aren’t interacting much with your content, which could point to UX issues, irrelevant content, or ineffective CTAs.
Use strategic internal links to guide users to related content and keep them engaged longer.
Incorporate features like quizzes, sliders, video, and accordions to encourage clicks and exploration.
Ensure your mobile site is fast and easy to navigate – mobile users make up a large share of traffic and engagement.
