Exit Page refers to the specific page where a user ends their session on your website. It’s the final page they view before closing the tab, returning to search, or navigating away.
Exit Page metrics are tracked in analytics tools like Google Analytics. You can analyze how many exits occur on each page and calculate Exit Rate by dividing exits by total pageviews for that page.
Exit Rate (%) = (Number of Exits from a Page ÷ Total Pageviews of that Page) × 100
Exit Rate (%) = (Number of Exits from a Page ÷ Total Pageviews of that Page) × 100
If your product page receives 2,000 views and 400 users exit from it, the Exit Rate is 20%. This means 1 in 5 users leaves the site from that page.
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A good Exit Page performance depends on the page’s intent. High exits on confirmation or thank-you pages are normal. For mid-funnel or product pages, lower exit rates suggest stronger engagement.
High Exit Rates on landing, product, or checkout pages may signal friction, confusion, or poor user experience – resulting in missed opportunities.
Add links to related content or product pages to guide users deeper into your website and encourage continued exploration.
A slow-loading page can cause users to abandon the site. Optimize images and reduce scripts to speed up performance.
Include strong calls to action and navigation cues that direct users to the next logical step in their journey.
