Link Clicks refer to the number of times users click on a hyperlink that directs them to a website, landing page, product, or external content. It’s a key engagement metric used across digital marketing channels, including ads, emails, and social media.
Link Clicks are automatically tracked in most analytics and ad platforms. You can count total clicks or measure unique clicks to get a more accurate view of engagement.
Link Clicks = Total Number of Times a Link Was Clicked
Link Clicks = Total Number of Times a Link Was Clicked
If your email campaign includes a call-to-action button and 400 people click that button, your Link Clicks count is 400. This helps you assess how effective the CTA and content were.
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Good Link Clicks volume depends on your traffic and audience size, but high Link Clicks alongside strong conversion rates usually means your content is engaging and actionable.
Low Link Clicks may mean your messaging isn’t clear, your CTA isn’t compelling, or your offer doesn’t align with user interest.
Encourage clicks by using direct, benefit-driven calls to action that guide users on what to do next.
Make your links or buttons visually appealing and easy to find, especially on mobile devices.
Ensure the landing page delivers exactly what the user expects based on the link text or ad content.
