New Sessions refers to the percentage of website sessions that come from users visiting your site for the first time. It helps identify how well your marketing efforts are attracting new audiences and expanding your reach.
New Sessions is usually presented as a percentage and calculated by dividing the number of new-user sessions by the total number of sessions, then multiplying by 100.
New Sessions (%) = (New Sessions ÷ Total Sessions) × 100
New Sessions (%) = (New Sessions ÷ Total Sessions) × 100
If your site had 8,000 sessions in a month, and 3,200 of those were from new users, your New Sessions percentage would be 40%. That means 40% of your sessions were from first-time visitors.
OWOX BI helps you track New Sessions by source, campaign, and landing page, so you can identify which marketing efforts bring in new visitors. Use these insights to fine-tune acquisition strategies and grow your audience.
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A good New Sessions percentage depends on your business goals, but typically 30–50% is a healthy balance between attracting new users and retaining existing ones.
A New Sessions percentage below 20% may indicate your site isn't reaching new audiences. On the other hand, a percentage near 100% might suggest poor user retention.
Create optimized, valuable content that ranks well in search engines to attract new users organically.
Use paid and social media campaigns aimed at new audiences to grow your pool of first-time visitors.
Reach untapped audiences by experimenting with new marketing platforms, influencers, or referral partnerships.
