Organic Traffic refers to visitors who land on your website from unpaid sources, primarily through search engines like Google or Bing. It reflects the effectiveness of your SEO efforts and content strategy in attracting search-driven visitors.
Organic Traffic is measured using analytics platforms like Google Analytics, which track the number of users arriving via search engines, excluding paid ads. It can be segmented by landing page, keyword, device, and more.
Organic Traffic = Total Website Sessions from Search Engines (Unpaid)
Organic Traffic = Total Website Sessions from Search Engines (Unpaid)
If your blog receives 15,000 visits in a month and 9,000 of those come from Google search results (not ads), your Organic Traffic is 9,000 sessions.
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A good volume of Organic Traffic depends on your niche and goals, but steady growth month-over-month and a high share of traffic from organic sources typically reflect strong SEO health.
Low or declining Organic Traffic may indicate SEO issues, penalties, weak content, or poor site structure – leading to missed opportunities and lower visibility.
Create helpful, keyword-focused content that answers user intent and is easy for search engines to understand.
Strong internal linking improves crawlability, while earning backlinks boosts authority and rankings.
Search engines prioritize fast, mobile-friendly websites – optimize your UX to rank higher and retain more organic visitors.
