Revenue Per Email measures the average amount of revenue generated from each email sent during a specific campaign or time period. It helps businesses assess the financial effectiveness of their email marketing efforts.
Revenue Per Email is calculated by dividing the total revenue generated from an email campaign by the total number of emails sent during that campaign.
Revenue Per Email = Total Revenue from Campaign ÷ Total Emails Sent
Revenue Per Email = Total Revenue from Campaign ÷ Total Emails Sent
If your email campaign generated $5,000 in revenue and you sent 10,000 emails, your Revenue Per Email would be $0.50.
A good Revenue Per Email varies depending on your industry, product, and email list, but typically, a range of $0.25 to $1.00 per email is a solid target for most businesses.
A low Revenue Per Email (below $0.25) could indicate issues with targeting, messaging, or list quality, suggesting that your emails are not effectively driving revenue.
Personalize emails based on customer behavior, interests, and demographics to increase relevance and engagement, driving higher revenue.
The subject line is the first thing recipients see. Make it attention-grabbing and relevant to boost open rates and conversions.
Ensure your emails are mobile-friendly, as a significant portion of users reads emails on mobile devices, improving engagement and conversion rates.
