SEO Traffic is the portion of website traffic that comes from organic search engine results – without paid advertising. It reflects how well your website ranks for relevant keywords and how effectively your content attracts search users.
SEO Traffic is tracked using tools like Google Analytics and Google Search Console, which measure the number of sessions and users arriving via unpaid search engine listings, excluding paid or direct sources.
SEO Traffic = Total Website Sessions from Organic Search Engines (Unpaid)
SEO Traffic = Total Website Sessions from Organic Search Engines (Unpaid)
If your site received 18,000 total sessions in a month, and 10,500 of those were from users who clicked your links in unpaid search results, your SEO Traffic would be 10,500.
A good level of SEO Traffic depends on your industry and goals, but continuous growth and a high percentage of search-driven sessions indicate effective SEO and strong visibility.
Low or declining SEO Traffic may signal poor keyword targeting, weak content, or technical SEO issues – resulting in low visibility on search engines.
Research and use keywords that match your audience’s search intent to attract qualified traffic.
Ensure your website is crawlable, fast, mobile-friendly, and well-structured to rank higher in search results.
Publish helpful, informative content that answers real user questions and remains valuable over time.
