Total Sales refers to the total revenue generated from all successful transactions during a defined time frame. This includes all customer purchases made through your website, store, or any sales channel, before returns or discounts are deducted.
Total Sales is calculated by summing the value of all completed purchases within a given time period. It is typically tracked using your ecommerce platform, CRM, or sales analytics tool.
Total Sales = Sum of All Completed Purchase Transactions
Total Sales = Sum of All Completed Purchase Transactions
If your online store processes 800 orders in a month, totaling $96,000 in revenue before refunds or discounts, your Total Sales for that month would be $96,000.
A good Total Sales number is specific to your business model and industry benchmarks. Steady month-over-month growth, high average order value, and repeat purchase volume typically indicate strong sales health.
A stagnant or declining Total Sales figure may signal poor customer acquisition, weak conversion rates, seasonal drops, or ineffective promotions.
Increase order value by suggesting bundles or related add-ons at checkout.
Encourage purchases with exclusive offers, discounts, or seasonal deals that create urgency.
Ensure your product pages are informative and your checkout process is fast and frictionless to maximize conversions.
