User Engagement refers to the depth, frequency, and quality of a user’s interaction with your brand across digital touchpoints. It includes behaviors like clicks, scrolls, video plays, likes, shares, purchases, and time spent on site.
User Engagement is measured through various metrics depending on the platform – such as time on site, pages per session, frequency of return visits, and in-app activity. Combining these gives a holistic view of engagement.
User Engagement = Composite of Metrics (e.g., Session Duration, Interactions, Activity Frequency)
User Engagement = Composite of Metrics (e.g., Session Duration, Interactions, Activity Frequency)
If your product users log in 5 times per week, browse 7 pages per session, and frequently interact with features like search or chat, that’s a strong indicator of healthy User Engagement.
OWOX BI helps you track and visualize User Engagement metrics across channels and customer journeys. Use behavior data to personalize experiences, retain users longer, and drive meaningful actions.
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A good User Engagement varies by platform, but high repeat visits, long session times, and interaction with key features are all strong signals.
Low User Engagement – such as high bounce rates, short sessions, and few return visits – suggests users don’t find value or ease in your product experience.
Tailor content and features based on user behavior, preferences, or location to keep users interested.
Help users quickly understand your product’s value with a seamless, guided introduction.
Let users take quick actions, leave feedback, or interact with support to stay engaged without friction.
