Video Views refer to the number of times a video is played by users. Depending on the platform, a view is typically counted after a user watches a few seconds of the video. It’s a core metric for measuring video reach and audience interest.
Video Views is tracked by video hosting platforms like YouTube, Facebook, Instagram, or TikTok. While counting methods vary slightly, a view generally occurs when a video is played for a few seconds or more by a unique user.
Video Views = Total Number of Valid Video Plays (per platform definition)
Video Views = Total Number of Valid Video Plays (per platform definition)
If your YouTube video is played 10,000 times by users who watched more than 30 seconds each, your Video Views count would be 10,000.
A good Video Views depends on your platform and audience size. For new brands, 1,000–10,000 views per video is a solid benchmark. Higher view counts indicate broader reach and viewer interest.
A low Video Views (under a few hundred per post) may indicate poor content visibility, weak thumbnails, or low engagement. Low views suggest you need to rethink targeting, promotion, or video structure.
First impressions matter. Create high-quality thumbnails and clear, engaging titles to encourage clicks and views.
Distribute your video through email, social media, and your website to maximize exposure and drive more views.
Begin with engaging visuals or messaging that captures attention early and encourages users to keep watching.
