Website Sessions refer to the number of individual visits to your website. A session starts when a user lands on your site and ends after 30 minutes of inactivity or when they leave. This metric tracks how often people engage with your website.
Website Sessions are automatically calculated by analytics platforms like Google Analytics. Each session includes all interactions from a single user during one visit, including page views, clicks, and events.
Website Sessions = Total Number of User Visits Within a Defined Period
Website Sessions = Total Number of User Visits Within a Defined Period
If your website received 15,000 visits from users in one month, regardless of how many pages they viewed, your Website Sessions count for that month would be 15,000.
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A good volume of Website Sessions depends on your industry and goals. Generally, month-over-month growth and consistent session volume indicate healthy traffic and audience interest.
A declining or stagnant Website Sessions count may signal issues with discoverability, content relevance, or technical performance.
Optimize content with high-intent keywords and strong on-page SEO to attract more organic visits.
Share your content through newsletters, social posts, and communities to drive targeted traffic.
Launch paid campaigns across search and social platforms to reach new audiences and increase visits.
