Get Started
Request a demo
Cookieless Real-time Data Streaming
Tired of guessing where conversions are coming from? Implement accurate real-time user behavior tracking and allocate your marketing budget effectively.
Tired of guessing where conversions are coming from? Implement accurate real-time user behavior tracking and allocate your marketing budget effectively.
A major issue digital marketers face is the inability to understand the real sources of the website traffic, especially when a significant proportion of sessions and conversions are labeled as direct/none.
This happens, because of the limited lifespan of first-party cookies in the browsers like Safari, which leads to losing the connection between website conversions and user sessions from the original traffic source. That’s why you can’t correctly attribute conversions to sessions.
As a result, marketers had to act blindly when allocating ad budgets and missing growth opportunities.
The GDPR and CCPA require user consent before collecting analytics data, which means that traffic sources may be unknown for converted visitors within a single session (Non-Consent Data). This poses a challenge for businesses working with EU residents as non-compliance can lead to large fines.
While Google Analytics 4 provides options to manage imported data, there is no way to manage the whole data flow within the desired residency. This leads to a discrepancy between the data in Google Analytics and the other sources.
GA4 utilizes data sampling once a certain data volume is reached, providing only estimates rather than comprehensive data.
While this sampling aims to offer acceptable insights, settling for "good enough" data is not the smart solution, that might cause you to overlook crucial opportunities. To make confident data-driven decisions, obtaining the actual data becomes imperative.
Some important dimensions like Item ID, Page path, or Page location can have a higher cardinality with hundreds of thousands of possible unique values. Websites in the e-commerce niche could have hundreds of thousands of items which might be a blocker for accurate analytics.
Most businesses already switched to Google Analytics 4. For some of the businesses, the migration is still in progress. The main transition problem is that the data model and metrics calculation logic in them are completely different.
This means, that without significant time & knowledge efforts, businesses would not be able to evaluate Year-Over-Year KPIs, because of the mismatch in the data structure of GUA and GA4.
OWOX BI provides a server-side tracking system out of the box, that extends the lifespan of cookies, allowing marketers to see the whole conversion journey accurately.
OWOX BI creates a cookie ouid (owox.user_id.) that lasts 364 days to help you build analytics reports based on trusted data.
OWOX BI Streaming is a privacy-centric approach to collect and use personally identifiable information (PII).
With OWOX BI, you can choose data residency (EU, US, or global), remove PII for non-consent users, and encrypt all user data with custom keys.
OWOX BI also offers a unique solution to address the non-consent gap in the reports, providing the real-time common behavioral data for non-consent users (without PII).
Report value is based on the quality of gathered data.
That is why it is important to ensure that your data collection works without data distortion, so you have all the information to make the decisions based on the understanding of "which items are driving sales?", "which content is driving sales?", etc.
OWOX BI has no limits for the amount of data collected, or the number of user-scoped custom dimensions, event parameters, or URL length.
OWOX BI offers the real-time on-site data collection right into your data warehouse (DWH) without any delays or “gaps” in data.
This allows you to get the operational data for prompt decision-making, driven by up-to-the-minute data, paves the way for optimizing business processes and increasing profitability in real-time.
Unless the other solutions, there is no need to implement a new markup to the website, you can use GAU-like or GA4-like data model. With OWOX it takes minutes to setup, not hours or days.
More importantly, with OWOX BI Transformation, the GA4-like data collected could be easily transformed into the GAU-like data model, maintaining the easy Year-Over-Year analysis.
Find out what truly drives your conversions and overcome cookie lifespan restrictions and GA4 limitations
Experience the highest data accuracy from your marketing campaigns and always make data-driven decisions with OWOX BI
Never worry about your data ending up in the wrong hands again. OWOX BI guarantees 100% data ownership for every client
OWOX BI doesn’t use data sampling on any of our plans. Collect unlimited website user behavior data
OWOX BI cookieless real-time data streaming respects user privacy and ensures GDPR compliance.
Establish a unified data storage that ensures alignment of all your marketing & sales data data
Define event sequences, determining the order of events, get the full-visibility into user interactions
Enjoy the freedom of not limiting the UTMs added to your URLs for comprehensive data tracking
Ready to Take Action and Find the Real Sources of Conversions?
