Tired of guessing where conversions come from? Implement accurate acquisition campaign tracking and allocate your marketing budget effectively.
Cookie restrictions lead to losing the connection between website conversions and acquisition sources. Therefore markers see an unrealistic share of (direct) / (none) (source) / (medium) in performance reports and unfair KPIs for other sources.
As a result, marketers had to act blindly when allocating ad budgets, missing growth opportunities and wasting an ad budget.
Last Click Attribution is hopelessly outdated, but Data-Driven Attribution by Google is a blackbox and not surprisingly appreciate Google Ads over the other channels. Actually, every Ads service, including Facebook Ads, overestimates the number of conversions attributed to themselves.
As a result, the numbers in marketing reports don't add up and marketers cannot trust it.
Using typical on-site analytics tools such as GA4, or other tools might violate GDPR and other privacy regulations according to recent cases. You can be fined up to 4% of your yearly revenue for data/privacy breaches or non-compliance, according to Article 83 of the GDPR.
Which leads to losing on-site user behavior data, or wasting time and resources in replacing your marketing analytics stack and learning curve.
Implement OWOX BI Streaming, a privacy-compliant solution, for real-time cookieless user behavior data collection. Gain immediate insights and a comprehensive understanding of your audience's actions and motivations.
By extending the cookie lifespan, reduce the share of (Direct) / (none) conversions as OWOX BI Streaming is not affected by ad blockers, allowing you to see the whole user journey with true acquisition sources of conversions.
Gather all your raw advertising cost data in a single place without coding in just a few clicks. You don't need to manually clean, process, or update data. Instead, you receive ready-to-use, automatically updated datasets.
Additionally, you can monitor the status of your data imports and identify any possible issues.
Simplify data preparation with easy-to-use data transformation templates:
Blend raw advertising data from multiple platforms into a single business-ready dataset;
Correctly identify new and returning users;
Attribute ad costs to each session by your rules;
Collect web-analytics event data into sessions;
Apply a set of attribution models for a comprehensive performance overview from different perspectives.
Get the data preparation that fuels accurate analysis and strategic decision-making.
We have prepared a ready-to-use automatically updated all-in-one Chief Marketing Officer Dashboard showcasing all the key metrics & KPIs based on advertising & web-streaming data that you can build in minutes and customize for your business needs at any complexity.
From advertising analysis to CPO, ROI, ROAS, LTV, CAC, or marketing attribution comparison, and beyond, you'll have the insights you need to navigate the marketing landscape confidently and make informed business decisions faster.
Leave behind data sampling and cardinality limitations typical in Google Analytics. With OWOX BI, you can measure what truly matters to your business. Get the funnel metrics and attribution model (or models) that align with your unique business context.
Easily maintain and extend reports and dashboards without being limited by predefined metrics and dimensions.
Discover the True Acquisition Sources
Unlike other platforms, OWOX BI enables real-time user behavioral data collection. Find out what truly drives your conversions and overcome cookie lifespan restrictions and GA4 limitations.
Find out What Drives you KPIs
Identify your most profitable channels, allocate your advertising budget, and fine-tune your campaigns to maximize ROI. Stay ahead of the competition with data-backed optimizations.
Compliance with Privacy Regulations
With OWOX BI, privacy regulations are at the forefront. Our real-time cookieless on-site event streaming respects user privacy while ensuring GDPR compliance.
Unmatched Time-to-Value
Get 20+ essential fully-automated reports in less than 2 days. Our ready-to-use dashboard templates provide fully customizable, automatically updated reports in one place faster than ever.
Complete Data Ownership
Never worry about your data ending up in the wrong hands again. Unlike Google Analytics which uses your data to serve its ad platform, OWOX BI guarantees 100% data ownership for every client.
Collaborative Insights Delivery
Enable cross-team report collaboration by sharing relevant insights and reports across your organization. Empowering your colleagues to make informed decisions and drive growth together.
Establish a Data Source of Truth
No more scattered reports and conflicting numbers. Establish a unified data storage that ensures seamless alignment of all your marketing data. Experience reliable data accuracy and consistency.
Embrace Data-Driven Decision-Making
Leave behind the frustrations and embrace a future where data-driven decisions lead to exceptional outcomes. Take the first step towards transformative success with OWOX BI.
Our mission is to provide you with a privacy-compliant all-in-one marketing analytics platform that allows you to accurately track your marketing performance, empowering your fully-informed decision-making to boost your brand's ROI
Ready to Take Action and Find the Real Sources of Conversions?
Book a demo call with us today and experience the power of privacy-compliant analytics with OWOX BI firsthand.
On this call, you’ll:
• Get an overview of OWOX BI Professional Solution to empower better business decisions;
• Learn about an analytics workflow for achieving higher ROI and lowering ad spend with accurate acquisition campaign tracking;
• Receive a customized plan for reaching your business goals after the demo.
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