Unleash the Power of Real-time Data Collection & Conversion Modelling so you can Attract More Customers & make Data-driven decisions with a 100% secured marketing analytics tool
Gain a comprehensive understanding of what channels bring customers to your finance services and build a complete profile of your audience. Our platform automatically unifies data from your banking transactions, website traffic, mobile apps, advertising services, and CRM system, enabling you to see the real profit generated by each channel, campaign, and keyword.
With our notification system, you can be alerted to any anomalies or discrepancies in your reports, ensuring the accuracy of your banking data insights.
OWOX BI offers server-side tracking and real-time streaming of user behavior data in Google Analytics 4 format, providing you with high-quality and complete data to make fully-informed decisions. Even if you lack data due to non-consenting users, our conversion modeling can help you measure channel efficiency and gain valuable insights.
Ready to unlock valuable insights in a cookieless world? Request a demo today to see how OWOX BI can help you optimize your marketing strategy.
OWOX BI enables you to segment your contacts based on their behavior, demographics, and preferences, giving you valuable insights into their goals and desires. By analyzing user behavior, you can gain a deeper understanding of what motivates your customers to use finance services and how to optimize their experience for maximum effectiveness.
Using this information, you can develop customized marketing campaigns to drive Cross-sell and Upsell opportunities, increasing your conversion rates and ROI.
OWOX BI enables you to analyze your marketing impact across multiple channels, including online and offline, giving you a comprehensive view of user behavior and enabling you to make data-driven decisions to increase your banking advertising ROI.
By evaluating the probability of conversion and analyzing user behavior, you can gain valuable insights into how to optimize your banking advertising campaigns for maximum effectiveness.
Don't settle for surface-level of key performance metrics. With OWOX BI, you can gain a deeper understanding of your marketing efficiency by tracking costs and revenue based on customer lifetime value (CLV), product, or point of sale, in addition to the standard source/medium/campaign breakdowns.
Our platform allows you to measure the effectiveness of your banking products, client segments, and landing pages, while analyzing new and returning customer segments. With this level of detail, you can make data-driven decisions that maximize your banking ROI.
When you choose OWOX BI, you're not just getting a platform, you're getting access to a team of experienced analytics professionals. Our team has a proven track record of implementing complex multichannel reporting projects for marketing data analytics in the finance industry around the world, including trusted european banks.
When you entrust your finance marketing analytics tasks to our team, you can rest assured that our experts will analyze your project in detail and recommend the best solutions for building an analytics stack and visualizing your marketing data.
Gain insights from all marketing channels, including online and offline, website and application, actual sales, and returned orders.
Collect hit-level data in real time with OWOX BI and use it for trigger-based campaigns or frequently updated dashboards.
Use OWOX BI server-side website tracking to collect first-party data and merge it with marketing data to improve acquisition campaign analysis.
Evaluate media advertising effectiveness for different user cohorts, regions, landing pages, and product groups with session-based ad cost attribution.
Merge all data about user behavior from your site, various devices, and applications into a single profile for a holistic view of user behavior.
Collect first-party data based on user consent with OWOX server-side tracking, which securely stores data on your personal domain and in your preferred location (EU, US, or worldwide).
Unlock a better way to work with your marketing data.
