Retail Performance Report on HubSpot Data

Who will benefit from this report? - Retail and e-commerce marketers and marketing directors managing orders in HubSpot - Retail and e-commerce digital analysts Industry: Retail, Ecommerce

Retail Performance Report on HubSpot Data

1. Compare the plan to the fact

What the report shows:

  • Comparison of your current revenue generated in HubSpot vs the plan set by the marketing team
  • Deviation in the number of CPO orders in HubSpot compared to the planned efficiency value

Questions you can answer with this report:

  • Has your team achieved the Revenue and CPO targets this month?
  • How have the dynamics of plan execution changed over the past 6 months?

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1. Compare the plan to the fact
2. Analyze the funnel for each channel

2. Analyze the funnel for each channel

What the report shows:

  • Conversions (for all users) of site funnel steps and HubSpot in the context of channels, campaigns, regions, and user types
  • Comparison of the volume of completed transactions for new vs returning users

Questions you can answer with this report:

  • What channels attract a non-target audience that falls off at the early steps of the funnel?
  • What paid channels bring buyers that are already in HubSpot’s database?
  • What channels attract new customers and help to expand your repeat sales base in the future?
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3. Compare trends by KPIs

What the report shows:

  • Comparison of monthly and annual value trends for key metrics, in the growth of which you invest the team's efforts

Questions you can answer with this report:

  • What are the long-term effects of your efforts to attract users?
  • Are key indicators growing compared to the same period last year? For example, how many more sales did you attract this Black Friday compared to last?
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3. Compare trends by KPIs
4. Compare campaign performance across attribution models

4. Compare campaign performance across attribution models

What the report shows:

  • Performance metrics: orders, revenue calculated by Last Non-Direct Click and Funnel Based attribution models
  • Detailed metrics at the level of keywords, campaigns, and sources

Questions you can answer with this report:

  • What is the cost of attracting orders for each channel and campaign?
  • What channels, campaigns, and keywords are undervalued by the Last Non-Direct Click model and actually influence sales more than indicated?
  • Which campaigns should you increase the budget for to heat up the funnel and increase sales through the less competitive Organic and Brand channels?
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5. Be confident in the quality of metrics in your reports

What the report shows:

  • The share of all funds spent on channels attributed to a given user session
  • The share of orders matched with online transactions

Questions you can answer with this report:

  • Can you trust the data in this report at the time of analysis?
  • Is the data merged well?
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5. Be confident in the quality of metrics in your reports

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