In the world of digital analytics, tracking user behavior is not nice to have, it's essential. That's why we've created this very easy-to-follow beginner guide for setting up Google Analytics 4 using Google Tag Manager.
So let's get your analytics up and running.
Inside, you'll learn how to set up:
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Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.
Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.
We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.