By default, only a small fraction of your list responds to general promotional offers. RFM (R-Recency, F-Frequency, M-Monetary Value) is an excellent segmentation method for predicting customer behavior, improving interactions, and increasing profits.

This method of analysis allows you to learn the behavior of users and how they make payments. As a result, you’ll receive valuable insights for direct marketing.

With RFM analysis, you’ll see how to take a more personalized approach to attracting your audience and converting them into paying customers.