Uncover Gaming Audience Behavior, Optimize Marketing Strategy For Generating new gamers to your product with Our Advanced Analytics Solution For Game Development companies
Gain a comprehensive understanding of what channels bring gamers to your product and build a comprehensive portrait of your audience. Our platform automatically unifies data from your gaming store transactions, website orders, apps, advertising services, and CRM system and in-game purchases. By integrating all of your gaming data sources, you can see the real profit generated by each store, channel, campaign, and keyword.
Plus, with our notification system, you can be alerted to any anomalies or discrepancies in your reports, ensuring the accuracy of your gaming data insights.
OWOX BI offers server-side tracking and real-time streaming of user behavior transforming it into marketing analytics for gaming industry, providing you with high-quality and complete data to make fully-informed decisions. Even if you lack data due to non-consenting users, our conversion modeling can help you measure gaming promotional channel efficiency and gain valuable insights.
Ready to unlock valuable marketing insights in a cookieless world? Request a demo today to see how OWOX BI can help you optimize your gaming development company marketing analytics and strategy.
OWOX BI enables you to analyze your marketing impact at each stage of the funnel, from attracting new leads, nurturing and converting them into players and paying customers.
By evaluating the probability of conversion and analyzing user behavior, you can gain valuable gaming insights into how to optimize your online or offline gaming advertising campaigns for maximum effectiveness. Our platform considers all of the marketing touchpoints, giving you a comprehensive understanding of user behavior and enabling you to make data-driven decisions to increase your gaming advertising ROI.
Don't settle for surface-level gaming marketing analytics metrics. With OWOX BI, you can gain a deeper understanding of your gaming marketing efficiency by grouping costs and revenue based on users, games, or point of sale, in addition to the standard source/medium/campaign breakdowns.
Our platform allows you to measure the effectiveness of gaming categories, client segments, and landing pages, while analyzing new and returned gaming customer segments. With this level of detail, you can make data-driven decisions that maximize your gaming ROI.
Ready to take your gaming marketing metrics analysis to the next level?
With OWOX BI you can merge unsampled user behavior gaming data with personal gaming data and purchase histories to create RFM segments, conduct cohort analysis, and build ROPO reports. With this information, you can identify the most profitable gaming customers segments and develop targeted marketing campaigns to drive repeat purchases.
Additionally, our platform enables you to personalize communication with gaming users through marketing channels, further increasing the likelihood of repeat purchases.
When you choose OWOX BI, you're not just getting a platform, you're getting access to a team of experienced analytics professionals. Our team has a proven track record of implementing complex reporting projects for marketing analytics teams for gaming industry around the world.
When you entrust your marketing analytics for gamedev tasks to our team, you can rest assured that our experts will analyze your project in detail and recommend the best solutions for building an analytics stack and visualizing your gaming data.
Gain insights from all marketing channels, including online and offline, website and application, actual sales, and returned orders.
Collect hit-level data in real time with OWOX BI and use it for trigger-based campaigns or frequently updated dashboards.
Use OWOX BI server-side website tracking to collect first-party data and merge it with marketing data to improve acquisition campaign analysis.
Evaluate media advertising effectiveness for different user cohorts, regions, landing pages, and product groups with session-based ad cost attribution.
Merge all data about user behavior from your site, various devices, and applications into a single profile for a holistic view of user behavior.
Collect first-party data based on user consent with OWOX server-side tracking, which securely stores data on your personal domain and in your preferred location (EU, US, or worldwide).
Unlock a better way to work with your marketing data.
