Marketing analytics ETL all-in-one tool for game development companies

Uncover Gaming Audience Behavior, Optimize Marketing Strategy For Generating new gamers to your product with Our Advanced Analytics Solution For Game Development companies

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Automated Data Collection

Analytics-Ready Data

Extraordinary Data Granularity

Reliable Data Quality

Unlock Valuable Insights Across Customer acquisition channels for gaming companies with Data Blending

Gain a comprehensive understanding of what channels bring gamers to your product and build a comprehensive portrait of your audience. Our platform automatically unifies data from your gaming store transactions, website orders, apps, advertising services, and CRM system and in-game purchases. By integrating all of your gaming data sources, you can see the real profit generated by each store, channel, campaign, and keyword.

Plus, with our notification system, you can be alerted to any anomalies or discrepancies in your reports, ensuring the accuracy of your gaming data insights.

Collect all of your data in one place

Collect Accurate Data and Fix Your Direct/None Traffic Issue

OWOX BI offers server-side tracking and real-time streaming of user behavior transforming it into marketing analytics for gaming industry, providing you with high-quality and complete data to make fully-informed decisions. Even if you lack data due to non-consenting users, our conversion modeling can help you measure gaming promotional channel efficiency and gain valuable insights.

Ready to unlock valuable marketing insights in a cookieless world? Request a demo today to see how OWOX BI can help you optimize your gaming development company marketing analytics and strategy.

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Increase Conversions at Every Stage of the Gaming Sales Funnel

OWOX BI enables you to analyze your marketing impact at each stage of the funnel, from attracting new leads, nurturing and converting them into players and paying customers.

By evaluating the probability of conversion and analyzing user behavior, you can gain valuable gaming insights into how to optimize your online or offline gaming advertising campaigns for maximum effectiveness. Our platform considers all of the marketing touchpoints, giving you a comprehensive understanding of user behavior and enabling you to make data-driven decisions to increase your gaming advertising ROI.

Increase the funnel conversion

Maximize Your Gaming Marketing ROI By Comprehensive Metrics Analysis

Don't settle for surface-level gaming marketing analytics metrics. With OWOX BI, you can gain a deeper understanding of your gaming marketing efficiency by grouping costs and revenue based on users, games, or point of sale, in addition to the standard source/medium/campaign breakdowns.

Our platform allows you to measure the effectiveness of gaming categories, client segments, and landing pages, while analyzing new and returned gaming customer segments. With this level of detail, you can make data-driven decisions that maximize your gaming ROI.

Ready to take your gaming marketing metrics analysis to the next level?

Boost Players LTV and Drive Repeat Purchases

With OWOX BI you can merge unsampled user behavior gaming data with personal gaming data and purchase histories to create RFM segments, conduct cohort analysis, and build ROPO reports. With this information, you can identify the most profitable gaming customers segments and develop targeted marketing campaigns to drive repeat purchases.

Additionally, our platform enables you to personalize communication with gaming users through marketing channels, further increasing the likelihood of repeat purchases.

Maximize LTV

Get Expert Analytics Support with OWOX BI

When you choose OWOX BI, you're not just getting a platform, you're getting access to a team of experienced analytics professionals. Our team has a proven track record of implementing complex reporting projects for marketing analytics teams for gaming industry around the world.

When you entrust your marketing analytics for gamedev tasks to our team, you can rest assured that our experts will analyze your project in detail and recommend the best solutions for building an analytics stack and visualizing your gaming data.

Streamline Your Marketing Efforts with our Extensive Connector Library

OWOX BI makes it easy to integrate your data from over 150 platforms, giving you a single source of truth for your reporting and analytics needs. With OWOX, your data is analysis-ready, saving you valuable time and effort.

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Revolutionize Your Gaming Marketing Data

Comprehensive omnichannel reporting

Measure the effectiveness all marketing channels, including your website, apps, in-game purchases, and returned orders so you can optimize your marketing strategy for maximum ROI.

Real-time data collection

Collect hit-level data in real time with OWOX BI and use it for trigger-based campaigns or frequently updated dashboards.

Extended cookie lifetime

Use OWOX BI server-side website tracking to collect first-party data and merge it with marketing data to improve acquisition campaign analysis.

Accurate ad cost attribution

Evaluate media advertising effectiveness for different user cohorts, regions, landing pages, and product groups with session-based ad cost attribution.

Unified cross-device user profiles

Merge all data about user behavior from your site, various devices, and applications into a single profile for a holistic view of user behavior.

Privacy and security

Collect first-party data based on user consent with OWOX server-side tracking, which securely stores data on your personal domain and in your preferred location (EU, US, or worldwide).

Make data-driven decisions
with detailed marketing dashboards

Browse all templates
Microconversion report

Microconversion report

The OWOX BI dashboard will be useful for both marketers and the development team. It allows you to quickly detect conversion problems on the website and fix them.

Google Analytics 4 & paid channels report template

Google Analytics 4 & paid channels report template

Get a clear overview and analysis of your Facebook, Instagram, LinkedIn, Google Ads, TikTok Ads, Twitter Ads campaigns and Google Analytics 4 events on one Google Data Studio dashboard.

ROPO dashboard

ROPO dashboard

Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions...
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve...
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’...
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were...
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able...
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really...
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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Simplify Your Data Analytics For Gaming Marketing

Unlock a better way to work with your marketing data.

Book a personal demo to:

  • Get an overview of OWOX solutions to empower better business decisions.
  • Learn about a complex and clear analytics workflow for achieving higher ROI and lower ad spend with accurate reporting and insights.
  • Receive a customized solution for reaching your business goals after the demo.


  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra