How to Build and Customize Pivot Charts in Google Sheets
CHAR Function in Google Sheets: Unlocking Character Codes
Measuring Text Length with LEN Function in Google Sheets
How to Use LEFT, RIGHT, and MID Functions in Google Sheets
Data Lakehouse: Real-Life Use Cases and Examples
How To Remove Duplicates In Google Sheets Effectively
Data Lakehouse: Bridging the Gap Between Data Lakes and Warehouses
The Ultimate Guide to Pivot Tables in Google Sheets
Using the SEARCH Function in Google Sheets: From Basics to Advanced Techniques
Google Sheets Tables Feature: Enhanced and Expanded for 2025
What Is Augmented Analytics? A Complete Guide with Benefits and Best Practices
12 Augmented Analytics Examples and Use Cases Across Industries
What Every Analyst Needs to Know About Data Lineage
Data Warehouse Implementation Without the Pain: Essential Strategies and Tools
7 Essential Google Sheets Features for Marketers in 2025
How to SPLIT Cells in Google Sheets: A Step-by-Step Guide
Combining the Power of QUERY and UNIQUE Functions in Google Sheets
How to Use CONCATENATE and QUERY for Advanced Data Insights in Google Sheets
How to Utilize YEAR and YEARFRAC Functions in Google Sheets
Explaining First-party, Second-party, and Third-party Data: An In-depth Overview
12 Google Analytics Key Reports for Marketers
Top 3 Funnel.io Alternatives and Competitors
Data Preparation: Stage #3 of the Data Analysis Process
Delivering Insights: Stage #4 of the Data Analysis Process
How to Export Google Search Console Data to BigQuery
Data Collection: Stage #2 of the Data Analysis Process
How to Convert Data Types Using CAST & SAFE_CAST in BigQuery
The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4
The Plan: Stage #1 of the Data Analysis Process
Using FIND and SEARCH Functions in Google Sheets to Search Text
Mastering the MONTH and EOMONTH Functions in Google Sheets
Navigating Through Weeks with WEEKDAY and WEEKNUM Functions in Google Sheets
Top 3 Supermetrics Alternatives and Competitors
Understanding Ad Hoc Analysis and Ad Hoc Reporting: A Comprehensive Guide for Businesses
Looker Studio Templates for Marketers: The Ultimate Guide
Top 5 Challenges Most Businesses Face in Data Analytics (And How to Overcome Them)
What is Data Analytics?
VLOOKUP with Multiple Criteria in Google Sheets Made Easy
How Dates and Times Work in Google Sheets: A Complete Guide
The Essential Guide to Data Analytics
How to Use the CEILING, FLOOR, and ROUND Functions in Google Sheets
Mastering Text Patterns with REGEX Functions in Google Sheets
A Detailed List Of Marketing Dashboard Templates and Examples
Comprehensive Guide to Ecommerce Reports for Enhanced Business Performance
How to Use VLOOKUP with IF Statement in Google Sheets
Mastering the UNIQUE Function in Google Sheets: A Detailed Guide
Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets
Google Sheets Time Functions Explained: TIME, TIMEVALUE, HOUR, MINUTE, and SECOND
Using DAY, DAYS, and DAYS360 Functions to Work with Dates in Google Sheets
How to Work with BigQuery Mathematical Functions
Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4
RFM Analysis: Learn more about your customers and RFM Segmentation
How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports
UTM ID — What it is and why you need to add it to your ad tracking now
How to Track Facebook Ads in Google Analytics 4: An Overview
How to Monitor Data Quality: A Detailed Guide
How to Import Non-Google Advertising Costs to GA4 for Better ROAS
How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business
Getting Started with Data Transformation: A Clear Guide
Google Ads Enhanced Conversions: What They Are and How to Set Them Up
How to Upgrade Your Reports for Google Analytics 4 without a Headache
How You Can Connect BigQuery to Excel for Seamless Data Management
How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions
How to Recognize and Fix the (Not Set) Value in Google Analytics Reports
What is Google Client ID in GA4: Detailed Setup Guide for 2024
Solving the GDPR Problem with a GTM Server-side Tagging
How to Restore Data Accidentally Deleted from Google BigQuery
Google BigQuery data structure: How to get started with cloud storage
Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4
Top 3 Looker Studio Alternatives and Competitors
How to Install Google Tag Manager (GTM) in 2025
Master BigQuery Reporting: Essential SQL Templates for GA4
BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage
Import Bing Ads Data into Google Analytics 4
How to Save Historical Universal Analytics Data When Migrating to GA4
How to Maximize Your Customer Lifetime Value (LTV) in 2025
How to Select Funnel Steps Correctly When Setting Up Attribution
A Simple Guide to Website Traffic Analytics
A Complete Guide on Business Intelligence
What Remarketing Is and How to Set It Up in Google Ads and Google Analytics
A Comprehensive Guide On Measuring Your Online Advertising Effectiveness
Automate Google Analytics 4 Reports Effortlessly in Google Sheets
Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4
How to Upload Google Ads BigQuery Raw Data in 2024
How to Upload Data from Instagram to Google BigQuery
Google BigQuery 101: Simple Queries to Practice in SQL
How To Connect Google Sheets to BigQuery: 3 Ways
A Comprehensive Guide on How to Upload Facebook Ads to BigQuery
BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation
How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly
How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights
Saving Historical Google Analytics Universal Data for Year-over-Year Reporting
Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
How ArtPix 3D Revolutionized Data Analytics with OWOX BI
Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline
Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story
How to save 80% on advertising costs — case study of eBike manufacturer Delfast
How to measure the ROPO effect for an omnichannel retailer
How to improve internal analytics using the ML funnel-based attribution model
How to boost sales and customer loyalty by fixing errors on the checkout page
ROPO analysis: How useful is it for omnichannel marketing analytics
How to identify ROPO: online influence on offline purchases
How to optimize advertising campaigns with assisted conversions in Google BigQuery
How to increase ROI 2.5 times while cutting ad costs in half
How to measure ad success and increase ROAS by consolidating data
How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%
How to improve the advertising-to-sales ratio by 10%
How to increase revenue through optimization of advertising costs for a booking service
How to achieve a 15% email conversion rate for a travel agency
How to use customer cohort analysis to measure ad performance
How to Automate Ad Campaign Reports for a Digital Agency
How to increase email-driven revenue by 237% and optimize ad spend
Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue
Rozetka increases average order value by 9% and direct marketing revenue by 18%
How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer
LTV: How to Use Available Data to Predict Customer Value
How to use advanced analytics to reduce low-quality applications and increase conversions
How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace
How to Calculate the Cost of Delivery and ROMI considering Purchased Orders
How to automate marketing reporting in the restaurant business
How to Get Quick Access to All Product KPIs Important to E-commerce
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
How to Set Up Advanced Analytics for an Online Movie Streaming Service
Citrus Improves Sales by Analyzing the Competition
9 Steps to Know Everything: Building Marketing Analytics for Comfy
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%
How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study
Case Study: Tackling Fraud in CPA Networks for a Major European Bank
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Fabelio Case Study: How to Align Online and Offline Customer Actions
Setting Up Advanced Analytics For A CS:GO Trading Site
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
How OWOX BI Empowered ON Clinic to Accurately Connect Marketing Expenses with Revenue
Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive
Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI
Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024
Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses
Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics
Season 1: Episode #1 | Post-Cookie World: Insights for Marketers
Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business
Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4
Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics
Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making
Exploring QUERY Function in Google Sheets: The Full Guide
Mastering the UNIQUE Function in Google Sheets
Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION
Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)
Mastering ARRAYFORMULA in Google Sheets
Everything About VLOOKUP in Google Sheets
How to Split Cells in Google Sheets
How to Use SUBQUERIES in SQL with Examples
How to Connect BigQuery to Google Sheets
What is a Query?
Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners
Corporate Reporting in Spreadsheets
Why, When & Which Data Warehouse Is Perfect for Your Business Needs
Linking Database Tables | Primary & Foreign Keys
How to Build a GA4 User Acquisition Standard Report in BigQuery
How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch
How to Query GA4 Event Data in BigQuery
GA4 Events Data Schema in BigQuery
OWOX BI BigQuery Reports Extension for Google Sheets
The Critical Role of Data Freshness in 2024
What is Customer Lifetime Value?
What is data-driven marketing in 2024?
What Are Metrics & Dimensions?
8 Data Analytics Terms Everyone Should Know
Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners
Top 7 Use Cases of Server-Side Tracking
Marketing Mix Modeling
What Are KPIs? 7 TIPS For Defining YOURS
Beyond Pixels: Server-Side Tracking in 2024
Client-side Tracking vs Server-side Tracking. 8 main differences
What is Business Intelligence in 2024?
8 Reasons to Export GA4 Data to BigQuery
OWOX BI
Data Analytics Tools
Data Normalization
Data Transformation
Data Integration
Data Denormalization
Data Storage Solutions
Raw Data
Data Silos
Data Preparation
ETL
Big Data
Data Architecture
Cloud Computing
Data Consumer
Redshift
Data Auditing
dbt
Modern Data Stack
Data Collaboration
Data Obfuscating
Data Definition Language (DDL)
Data Provisioning
Data Stewardship
Data Dictionary
Anonymized Data
Data Curation
Data Warehouse
Data Lake
Data Engineer
NoSQL Database
Data Security
Data Breach Prevention
Data Security Governance Framework
Data Confidentiality
Data Privacy
Cloud Native
Open-Source Dataset
Data Science
Deduplication
Database
Data Sharing
Dataset
Data Value
Data Restoration
Data Model
RDBMS
Command Line Interface
Entity Relationship Diagram
Data Documentation for Snowflake
Maximizing ROI with Data Quality: A Marketer's Guide
How To Use Analytics To Boost Your Marketing Effectiveness
Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking
Mastering Marketing KPIs: How to Evaluate Your Marketing Performance
Learn Expert Tips on Sessionizing in GA4
Clearing the Fog: Eliminating Blind Spots in Digital Marketing
Cracking the Attribution Code: Use The Power of Data to Supercharge ROI
How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE
Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World
Webinar on Advanced Techniques in Data Blending
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